What Tuke short video promotion techniques do businesses need to master? In recent years, the e-commerce transformation of social platforms has become a brand-new trend, and the new cross-border e-commerce model represented by Tuke Shop has also become the most popular and attractive way to reach customers. In this process, the most obvious change is that the content carrier for attracting customers has shifted from images to short videos, making Tuke short video promotion a hot topic for many businesses.
Today, let's share a few tips for publishing Tuke short video promotions for businesses, based on the characteristics and models of overseas Tuke:
1. Strive for authenticity in your content
On Tuke, perfection is not always a good thing. A nearly flawless short video may not be well received and could even be disliked for seeming fake or inauthentic. On the contrary, most users prefer raw and realistic content, even if it has flaws, as it resonates more with viewers. Therefore, when promoting Tuke short videos for your business, try to avoid overly professional tones and content, and create from a genuine perspective.
2. Pay attention to the beginning of the video
There is a rule on Tuke called the "golden three seconds," which means you need to convey key information within the first three seconds of the video so users can quickly grasp what it's about. Most people watch short videos to get a quick dopamine visual hit, so if the main content is placed in the middle or end of the video, users are unlikely to have the patience to watch it all. Therefore, businesses must value and make good use of the "golden three seconds" in Tuke short video promotion.
3. Choose the right background music
Music and video are inseparable, and good music is an important part of a video, serving as a powerful tool to attract viewers. When choosing background music, select tunes that are relevant to the video content, have a strong rhythm, and are familiar to the audience, or simply use the most popular catchy songs at the moment. This can attract users both visually and aurally.
4. Make good use of hashtags
Many businesses or individuals often overlook the importance of hashtags when posting videos. However, this is a big mistake. Hashtags are a key factor in increasing click-through and view rates, and are crucial for making your video go viral. Before publishing a short video, be sure to find trending hashtags and use as many as possible to increase your chances of going viral.
5. Stick to regular posting
After successfully posting your first short video and achieving your desired results, remember that this is just the beginning. If you don't create new content in time, the popularity and traffic you've accumulated will quickly fade. Therefore, you need to keep posting content and maintain a good posting frequency—not too long, so users don't lose patience; and not too short, to avoid user fatigue.
Having read this, I believe everyone now understands and has mastered some tips for Tuke short video promotion for businesses. I hope you can use them wisely and build a stunning short video account as soon as possible.