Currently, Tuke is experiencing explosive growth in user numbers worldwide. Despite the recent turmoil in Indonesia, the number of brands and companies paying attention to this platform continues to increase, hoping to use it to open up markets and develop global e-commerce businesses.
However, for brands to succeed on Tuke, in addition to having a comprehensive Tuke short video strategy, product selection is also a crucial part. This article will focus on Tuke market trends, product selection ideas and methods to help everyone improve their product selection ability and find their own best-selling products.
01 Market Trends
European and American Markets
According to the latest product selection analysis, the best-selling categories in the European and American markets in 2023 arepet products, 3C electronics, home decor, outdoor products, and automotive accessories. The common features of these categories are large size, higher unit price, and a good proportion of sales.
Additionally, products such assmart wristbands, Bluetooth speakers, ambient lights, and storage boxes have great development potential and show a trend of popularity.
Middle Eastern Market
The Middle Eastern market has always been characterized by a predominance of household goods, such asmother and baby products, skincare products, perfumes, toys, cosmetics, and accessories and other small items.
In addition,entertainment live streaming also has a good market in the Middle East, so brands can consider this when planning Tuke short video strategies.
Japanese and Korean Markets
Japanese and Korean users have consumption habits similar to those in China and pay more attention to cost-effectiveness when choosing products. Therefore, when selecting products, you can considerblind boxes, e-sports, pet feeders, and small home goods—trendy and cost-effective products.
Southeast Asian Market
Southeast Asian consumers are enthusiastic aboutbeauty and personal care, clothing, and underwear. On Tuke Vietnam’s monthly category sales rankings, these categories have always been at the top.
Looking at the subsequent rankings,food and beverages, mother and baby products, and health care have seen impressive sales growth recently and are currently gaining momentum.
02 Product Selection Ideas
Selecting Products Based on Price
When choosing products, you need to ensure thatthe product’s price matches the value it provides. Even if the price is low, the product should meet users’ needs and offer high quality and a good experience.
Additionally,the economic status of the target audience is also a factor to consider when selecting products, to ensure the chosen product’s price is within their economic capacity.
When selecting products, you need to consider theconsistency between brand image and selected product price. Prices that are too high or too low may damage the brand image, so make sure the selected products match the brand positioning.
Selecting Products Based on Local Culture and Customs
Tuke’s global coverage includes more than 150 countries and over 39 languages.
Due to differences incustoms, cultural habits, shopping preferences, and consumption habits across countries and regions, user profiles vary greatly.
To achieve strong sales on the Tuke e-commerce platform, you must focus onlocalized product selection. Choose products that fit local cultural customs and consumption habits.
Selecting Products Based on Season & Holidays
Seasons and holidays are experienced by every country, especially seasons—seasonal products are always a safe bet. For example, choose swimwear in summer and warm products in winter.
Additionally, products exclusive to holidays such as Valentine’s Day and Christmas are also hot sellers at the time. Brands can also create Tuke short video strategies around holidays to maximize promotional opportunities.
03 Product Selection Methods
Product Price
The key to success in the e-commerce market lies inproduct selection and operations, with product selection being even more important.
Since prices vary across markets, it is recommended to choose products priced between$10~$60, which is more conducive to sales.
For those using Tuke as a side business, the payment for goods should not be too high to avoid risks. Consumers tend to spend more time comparing expensive products, so reasonable pricing helps product sales.
If the product price is too high, it will lose its advantage. If it’s below $10, the profit is too low, so choosing between $10~$60 is more appropriate.
Logistics Timeliness
In overseas e-commerce, logistics timeliness is often criticized—just look at early online reviews of Amazon.
Therefore, when doing cross-border e-commerce, logistics timeliness must be prioritized. It’s best to chooseoverseas warehouse logistics. Also,avoid selecting products that are too large or heavy, as they not only have high logistics costs and long delivery times, but you also need to consider whether they might be damaged during transportation, which is not worth the risk.
Market Audience Level
When choosing products, to better adapt to the local market, we need to deeply understand the target market’s audience and cultural customs.
Tuke’s main audience isyoung people aged 18-34, so product selection should align with market trends and relatively youthful products. Merchants should also keep this in mind when planning Tuke short video promotions.
Product Uniqueness
Products with strong substitutability often lack the value of necessity and are unlikely to arouse people’s desire to buy.
Therefore, when selecting products, try to choose unique, interesting, and impulse-buy products, preferably those with few substitutes on the market, so price sensitivity will be lower.
Even if your pricing is slightly higher, it won’t have much impact on the transaction.
Alright, that’s the analysis of Tuke product selection in various markets, product selection ideas, and methods. I hope it helps everyone improve their product selection efficiency.