Although Tuke is extremely popular overseas, many B2B foreign trade brands are not having a smooth journey going global.

It's easy to create an account, but hard to maintain it—this is exactly the point.

Videos get no views, live streams have no audience, and after all the hard work, only a few followers are gained. Let alone acquiring customers—this is the current situation faced by a large portion of newly globalized companies.

But is it really that difficult for B2B companies to go global?

It doesn't seem that hard, but why is there still no result?

In my opinion, these companies haven't found the right operational methods.

Take overseas influencer collaborations for example. Many brands and merchants focus heavily on this, but you still often hear merchants say that working with influencers is a waste of money, and they feel like they got nothing out of it.

Although it must be admitted that some influencer collaborations do not yield good results. Since Tuke is full of overseas influencers, communication barriers often lead to passive work attitudes and frequent issues with not fulfilling contracts on time.

However, when it comes to Tuke influencer collaborations, many brands are still investing in this area. Are all these brands just wasting their money?

Of course not. Those who benefit from this are unlikely to publicize it, while those who don't may look for other methods. As a result, the real ways to leverage influencers get buried.

Today, I’d like to talk to you about some things regarding influencer collaborations.

1.Do you really have to work with overseas influencers?

The value of influencers lies in the trust they build with their followers through long-term content creation, and through their influence, they spread products or services to a wider audience.

Such influence is very necessary in the early stages of B2B companies going global. Only by quickly building brand awareness and making more people familiar with your brand can your journey abroad be smoother, and your chances of acquiring customers and inquiries will greatly increase.

2.How to get influencer collaborations when communication is difficult?

There are two solutions to this problem. One is to find influencers through a third party, such as marketing agencies like ours. The advantage of using a third party is that these agencies usually have certain local overseas resources, so both influencer response efficiency and quality are much better, and influencers are more cooperative.

The second is to find influencers yourself, including preparing scripts, translating into minor languages, screening influencer types, waiting for responses, etc. Although there are many uncertainties, the collaboration costs are relatively lower.

Additionally, Tuke officially provides a platform for B2B and B2C brands to connect with influencers—the Tuke Creator Marketplace.

You can use data-driven methods to search for the most suitable creators for your promotional campaigns.

3. What is the use of Tuke Creator Marketplace?

Tuke Creator Marketplace has extensive search capabilities, allowing you to search the largest database of Tuke creator profiles and target creators with engaged audiences. Results can be filtered according to specific brand criteria, including fan interests, fan demographics, past performance, and video topics.

Moreover, the workflow of Tuke Creator Marketplace is very streamlined, allowing you to get an overview of creators’ recent videos, tags, and long-term performance all in one place. By gaining in-depth insights into creators’ performance and viewing relevant analytics, you can judge whether they meet your performance standards.

4. What are the pitfalls of influencer marketing?

Let’s talk about the pitfalls of influencer marketing in the final section.

Actually, many times the reason B2B companies don’t get ideal results from influencer collaborations isn’t because there’s something fundamentally wrong, but because certain details weren’t handled well during execution, leading to major deviations in the end.

For example, did the influencer you chose genuinely promote your brand?

Are his/her followers active?

Do his/her video audiences match your brand?

……

As the saying goes, "Man proposes, God disposes," but actually, we must first find the right people, and then ensure they do the right things. This principle seems simple, but when it comes to overseas influencers, the problems are often magnified.

To put it simply, there is no secret to success—it's just about steadily and methodically executing things well.