As of now, the global luggage market size has reached $156 billion. As the world's largest luggage producer, China accounts for nearly 40% of the global market share, making it a true powerhouse in luggage manufacturing.

With nearly 40% of the market share, domestic consumption alone is certainly not enough, so many brands have exported their products overseas, contributing to the growth of China's export value.

Tuke has a huge global influence and a massive young user base. For luggage brands expanding into overseas markets, Tuke is an indispensable platform for going global.

Next, we will analyze a real case to show how a luggage brand can attract nearly one million dollars on Tuke within 30 days.Nearly one million dollars.

△ Luggage Tuke Shop, nearly one million dollars in 30 days

According to Echotik data, a Tuke shop called "Dani Morgans Boutique" has shown impressive estimated GMV in the past 30 days, reaching $956,900! Sales exceeded 31,000 units.

Dani Morgans Boutique, a shop specializing in bags, hats, and clothing, has a strong ability to attract revenue. Since opening its Tuke US shop, Dani Morgans has achieved total sales of over 56,000 units and total revenue of $1.91 million.

Observations show that Dani Morgans Boutique's sales have been steadily increasing. Especially on November 18th, the shop saw a huge surge, with daily sales breaking 10,000 units for the first time.

△ Dani Morgans Brand Story

Dani Morgans is a fashion brand officially launched in August 2022. In May 2023, it opened its first store in Niles, Michigan. The brand concept is to combine "modern" boutique fashion with a touch of Western sparkle, dedicated to creating high-quality yet affordable fashion items. After joining Tuke Shop, it has been loved by many consumers.

Currently, Dani Morgans Boutique has 135,000 followers on Tuke and has received over 1.3 million likes. It also has its own brand hashtag; searching #danimorgansboutique, the total views have reached 1.5 million.

△ Dani Morgans Boutique Strategy Breakdown

Key Point 1: Build an independent site to establish brand trust

Tuke homepage bio directs traffic to the independent site, increasing brand credibility

Key Point 2: Join Tuke Shop

Short videos and livestreams directly stimulate users' purchase interest, and users placing orders through Tuke Shop greatly shorten the conversion process.

Key Point 3: Daily product videos on the account.

The shop account posts a large number of product videos, showcasing products or wearing effects, maintaining 1-2 videos per day.

Key Point 4: Massive influencer collaborations for product promotion.

Data shows that Dani Morgans Boutique has collaborated with 344 influencers, including 321 video influencers and 25 livestream influencers.

With the influence and fan appeal of internet celebrities, Dani Morgans Boutique has achieved great success.

△ How can Chinese luggage brands leverage Tuke Shop?

From the above case, it is clear that Dani Morgans Boutique adopted a North American independent site + Tuke Shop + influencer collaboration full-coverage strategy, and utilized Tuke short video organic flow + livestream flow + paid flow. How can Chinese luggage companies learn from this to boost their own sales?

1、Independent Site

Unlike platform sites, independent sites are owned by the company itself and are separate from platforms like Amazon.

First, why should To C companies join platform sites? Simply put, it's to enjoy the traffic brought by the platform. E-commerce giants like Amazon have their own brand and platform effects, just like in China people first think of Taobao or JD.com when shopping. The same applies to overseas shopping.

Dani Morgans' independent site (B2C)

As for why build an independent site? It's largely because sometimes platforms are "unreliable." As the Chinese saying goes: "Rely on the mountain and the mountain falls, rely on the water and the water dries up." So, no matter what, you can always rely on yourself. Even if the platform can't help, you can continue to thrive with your own independent site.

2、Tuke Shop + Influencers

During the recent Black Friday and Cyber Monday, a Tuke micro-influencer with 19,000 followers shot a short video that directly brought nearly $60,000 in closed-loop TTShop sales, with influencer commissions exceeding $13,000. That means each follower contributed more than $3 in value.

With the TTshop shopping closed loop, small and medium influencers may start a wave of e-commerce monetization, bringing a new traffic dividend to overseas brands.

3、Tuke Short Video + Shop + Livestream

Tuke is different from Instagram's image and text marketing model and YouTube's long video unboxing review model. Tuke focuses on short video seeding. With the comprehensive development of Tuke Shop in the global market, Tuke short videos not only seed products but also accurately direct traffic to livestream rooms through content. The higher the relevance between short video content and livestream activities, the easier it is to convert users entering the livestream.
For DTC merchants wanting their brand products to sell out in overseas markets, content marketing through Tuke short videos is essential.

4、Facebook + Google Paid Traffic

In addition to Tuke short video organic flow + livestream flow + paid flow like Dani Morgans, Chinese luggage brands should not underestimate the traffic brought by Facebook + Google feed ads.

Some may ask, if you already run Tuke ads, is it still necessary to do Facebook and Google feed ads?

Of course!

Facebook and Google are must-do promotion and traffic channels for all companies going global.

Google Ads

Google Ads is the classic PPC (pay per click) ad platform. Its core is bidding on keywords to ensure ads appear on the search results page when users search those keywords, matching ads to user search intent. In daily operations, merchants often need to bid on search keywords to get higher rankings and exposure on the search results page.

Facebook Ads

Facebook is the world's largest social media platform, used in over 100 countries, with monthly active users rapidly approaching 3 billion. On Facebook, you can communicate and interact with people from all over the world, which attracts many cross-border e-commerce merchants to advertise here. Facebook Ads is an ad platform based on this social media, displaying ads on Facebook and targeting audiences using users' interests and profiles to promote transactions.

Multi-pronged approach, better brand efficiency!

△ Conclusion

Right now, Chinese luggage brands are experiencing a "going global boom." Brands in need must seize the opportunity!

If you have any questions about the strategies mentioned above or need Tuke account operation services, feel free to DM or call us~