415With the development of Tuke e-commerce to the present, it is no longer news that traditional domestic factories have gone Tuke through the platform.
Today, we are introducing Kuang Kuang Garment Co., Ltd., which has been very successful in this area. Currently, its Tuke account @garmentfactory66 has more than 117,000 followers and over 489,000 likes!
△ Kuang Kuang Garment Brand Introduction
Shenzhen Kuang Kuang Garment Co., Ltd. is a clothing manufacturing enterprise with 15 years of industry experience, mainly engaged in custom-made outdoor jackets, down jackets, and ski suits. Its garment processing brand is Kuang Lu, and the brand used by Kuang Kuang's Tuke account is Kuang Lu.
△ Tuke Performance Showcase
1. Views
As of December 27th, Kuang Kuang's Tuke account @garmentfactory66 has published a total of 73 videos. Among them, the highest single video view count is 26.1 million, and 6 videos have exceeded one million views!
2. Inquiries
Opening the comment section of Kuang Kuang's Tuke account @garmentfactory66 videos, we can see that many customers are interested in cooperation and are leaving inquiries.
△ Kuang Kuang's Tuke Strategy
Kuang Kuang has achieved such good results on Tuke, so its strategy is certainly worth learning from for other companies going Tuke. Below is a detailed explanation.
1. Real Footage Content
Real footage is a strategy chosen by many factories going Tuke, and Kuang Kuang is no exception in operating its Tuke account.
In the videos, Kuang Kuang uses real shooting to authentically showcase the internal environment of the factory, the processing procedures, and details of garment making. Authentic video content is more likely to leave a good impression on customers and increase their trust in the factory.
2. Matrix Accounts
In its Tuke strategy, Kuang Kuang also chose the "multiple matrix accounts" approach, that is, opening several accounts at the same time to better increase factory exposure and enhance brand awareness.
3. Inquiry Conversion
In terms of inquiry conversion, Kuang Kuang directly displays contact information on its Tuke account homepage. When customers want to inquire, they can click the link and contact them via redirection, which improves the conversion rate.
△ Exploring Kuang Kuang's "Secrets" to Success
1. Marketing Strategy
The success of Kuang Kuang Garment Factory is inseparable from its own strategic layout. The approach Kuang Kuang adopts (as shown above) not only fits the Tuke platform but also caters to the preferences of a wide range of users, so it is not surprising that it has achieved such good results.
Factories or enterprises intending to go Tuke can learn from Kuang Kuang Garment Factory's strategy—this is a replicable process!
2. Finding the Right Direction in Tuke Markets
--Vast Market
--Choosing the B2B Track
We at Tuke believe that the vast Tuke market is also one of the important reasons why Kuang Kuang Garment Factory can go far and succeed on Tuke.
This can be seen from the continuous customer inquiries, as well as from the number of views for the hashtag #clothfactory on Tuke.
Searching #clothfactory, you can see that the tag has reached 646 million views, which means a huge number of users have browsed videos with the #clothfactory tag on Tuke. Searching the tag #garmentfactory also has over 536 million views.
These data are enough to show that garment factories do have a vast Tuke market and are worth entering!
In fact, not only garment factories, but other traditional factories going Tuke via Tuke can also learn from Kuang Kuang's approach. Essentially, the "routine" used by domestic factories to go Tuke on Tuke is similar, only differing in details.
As for how they differ? It depends on the specific situation! We won't go into more detail here.
In short, we look forward to everyone having good news in the upcoming 2024! May you soar in the Tuke market!
