Since Tuke launched in the US in 2018, it has rapidly attracted American users.

In October 2018, Tuke became the most downloaded and installed app in the US for the month, with a total of about 80 million downloads and nearly 800 million downloads worldwide.

By November 2023, Tuke's monthly active users in the US had exceeded 123 million, and the number of Tuke Shop small stores in the US surged 20 times, reaching nearly 6,000.

According to Echotik e-commerce data platform, in the care and beauty category, a small store named Peter Thomas Roth had an estimated GMV of $670,000 last week!

Peter Thomas Roth is a small store specializing in skincare products. Since opening its US store on Tuke, it has achieved total sales of 19.1K and total revenue of $1.26 million, with a continuing upward trend.

Looking at the development path of Peter Thomas Roth, its early success in operating a Tuke US store is by no means accidental.

The Story of Peter Thomas Roth

Peter Thomas Roth, as a high-end skincare brand, has secured a place in the skincare market with its unique product formulas and effective marketing strategies.

Over the past 30 years, Peter Thomas Roth has become the number one private well-known skincare brand in the US, with products sold in more than 30 countries worldwide and a large fan base.

In terms of marketing, Peter Thomas Roth was one of the early skincare brands to adopt "influencer marketing." Its founder once worked in Hollywood and has strong connections in the entertainment industry, often finding celebrities to help promote and sell products, which greatly helped build early brand awareness.

After social media exploded in popularity, Peter Thomas Roth kept up with the trend by consistently producing high-quality content, gaining 533,000 followers on Instagram!

Innovative Tuke Marketing Strategies

Besides Instagram, Tuke is also a key focus for Peter Thomas Roth. As of December 28, its Tuke account has gained over 129,000 followers and more than 800,000 likes.

On Tuke, Peter Thomas Roth not only posts product ads but also creates fun and highly interactive video content to attract users. These videos not only showcase product effects but also spark viewers' interest, increasing brand visibility and appeal.

Additionally, Peter Thomas Roth regularly collaborates with various overseas influencers to promote products, leveraging their wide reach to advertise its offerings.

Peter Thomas Roth is very adept at utilizing brand topics on Tuke. The hashtag #peterthomasroth alone has garnered over 230 million views, greatly increasing brand awareness.

Currently, Peter Thomas Roth's Tuke store offers 33 products, with total sales in the past month reaching $1.23 million. There are 108 influencers promoting products, and over a hundred videos have been posted, with the most viewed video reaching 2.6 million views.

Insights for Businesses Going Global

We at TuKe believe that Peter Thomas Roth's path to success is not impossible to replicate.

Analyzing the key factors behind its success, we can see that direct interaction with consumers and innovative content strategies played a crucial role.

Based on this, we offer three suggestions for domestic businesses going global, for your reference:

1,Open a Tuke store early, preferably a local store:

No matter which country you expand to, a Tuke store is the most direct sales channel, and a local store can maximize your interests under local regulations.

For B2C brands, Tuke shops are easy to browse and can provide rich product information; for B2B brands, a Tuke store also offers protection for the business itself.

2,Collaborate with overseas Tuke influencers:

Leveraging the influencer network on Tuke and choosing influencers that fit your brand is an important way to quickly boost brand awareness. Of course, if you have doubts about choosing influencers, you can also seek help from us at TuKe—we are happy to assist you.

3, Build a corporate IP account

Building a corporate IP account is a very important aspect for companies going global on Tuke. By having real people appear on camera to create CEO, manager, and other persona accounts, users can quickly understand what kind of company you are, leaving a deeper impression. At the same time, it helps improve the authenticity and credibility of the account, attracting more potential customers to inquire.

That's all for today's sharing. More exciting content about Tuke global marketing will be presented to you next time!