Most people have used a printer, but have you ever used a heat press machine?

In the general perception, heat press machines are things found in factories, and their target audience should be B-end factories, having nothing to do with consumer products for C-end users.

However, this company from Hunan—SiJiu Technology—has taken a different approach. Using DIY creativity as a touchpoint, they have brought heat press machines into the consumer market, successfully building a global cross-border brand,HTVRONT.

As a consumer-grade heat press machine brand under SiJiu Technology, HTVRONT focuses on providing easier and more user-friendly heat transfer machines for DIY enthusiasts.

During early market research, HTVRONT found that traditional heat press machines were large, bulky, and inconvenient to operate, so they launched consumer-grade heat press machines specifically designed for DIY creative scenarios.

This type of small heat press machine is also known as a "heat transfer machine." It can be used directly without assembly, is easy to operate, and is suitable for various daily DIY scenarios.

Moreover, the price is moderate, making it suitable for C-end craft enthusiasts to showcase their personalities, as well as for B-end practitioners to start businesses at low cost. It is a product that appeals to both ends of the market.

At the same time, to broaden the track and meet the needs of different customers, HTVRONT has also developed a variety of products suitable for different DIY scenarios, such as roller heat transfer machines, cap heat transfer machines, mini heat transfer machines, etc., to meet the personalized needs of different consumers. HTVRONT also utilizes traditional Chinese handicrafts such as Hunan embroidery, combined with Chinese aesthetics, to convey China's cultural confidence to the world.

However, having products and creativity alone was not enough for HTVRONT to reach its current status and maintain high popularity overseas in a short period of time. Even in Europe and the United States, where DIY culture is long-standing and mature, it is not enough to make the public generally recognize and accept such an emerging brand and product.

Therefore, HTVRONT made good use of social media marketing by publishing high-quality content to attract users' attention, while also enhancing brand awareness and competitiveness.

Once the brand became well-known, and users compared the relatively low price of the product (USD 70~230) to other smart products, they naturally leaned towards choosing HTVRONT.

It must be said that this was indeed a smart move by HTVRONT.

Currently, HTVRONT has social media accounts on platforms such as TikTok, Facebook, and Instagram. Among them, TikTok has 120,000 followers, over 540,000 likes, and videos with the hashtag #htvront have reached 15,000+, generating a large amount of UGC content.

In addition, on these social platforms, HTVRONT not only posts creative videos about its products, but also shares discount promotions, product tutorials, user cases, and other content to guide users to understand the products, encourage them to interact, and share their DIY works and experiences, thereby driving traffic to their independent website.

SiJiu Technology also actively participates in online crowdfunding activities and collaborates with well-known KOLs to expand its brand influence. Combined with another DIY technology brand under SiJiu Technology, "LOKLiK" (which focuses on cutting machines), SiJiu Technology has successfully created a DIY hardware and software ecosystem, providing global DIY enthusiasts with richer and more convenient creative tools and platforms.

It can be said that SiJiu Technology has truly mastered DIY in the cross-border field.

In addition to efforts in product innovation and marketing, SiJiu Technology also focuses on building its own brand image. They actively participate in well-known domestic and international exhibitions, engage in deep cooperation with industry practitioners and global distributors, and continuously enhance the brand's reputation and recognition.

In addition, they are committed to cultural export, combining traditional Chinese culture with modern technology to bring unique experiences to global users. This innovative brand image not only enhances consumers' sense of identity with the brand, but also lays a solid foundation for the brand's expansion in the global market.

Looking at the development history of HTVRONT and the cross-border e-commerce market in recent years, the success of HTVRONT had already begun to show signs.

The DIY culture in Europe and the United States only provided a direction for this niche track, but what truly made this track stand out was the vision to notice it.

When mainstream sales categories such as 3C electronics and apparel have already "turned from blue to red," "niche + vertical" becomes more in demand than large categories.

At this time, with the right social media marketing, even B-end products can find the most suitable market positioning, win users' trust and support, and achieve long-term brand development.