In the global market, Tuke has become an excellent platform for merchants to promote and sell products, thanks to its massive user base and strong social influence. Especially in Southeast Asia, the surge in Tuke users has provided merchants with a huge potential market.

However, for most novice merchants,how to leverage Tuke influencers for product salesremains a pressing issue to be solved.

Therefore, Tuke has specially collected and organized some practical strategies and tips to help novice merchants achieve a breakthrough in sales on the Tuke platform.

I. Quick Order Tips for Beginners

Selecting the Right Products for Promotion

1. Highly Universal Products:Choose products with high public acceptance, such as daily necessities, fashion accessories, etc. These products can attract a wider audience and ensure maximum promotional effectiveness.

2. Trending Products:Leverage the high exposure of trending products to attract more user clicks and purchases. Trending products usually have high market attention and trust, which helps improve conversion rates.

3. High Gross Margin Products:Ensure the product has enough profit margin to pay influencer commissions. Typically, influencer commissions in the Southeast Asian market range from 8%-15%, so this cost should be considered when pricing.

4. High Conversion, Low Exposure Products:Use data analysis to identify products with high conversion rates but low exposure, and focus resources on promoting them. These products often bring higher sales returns.

Finding Suitable Influencers

1. Influencers with High Posting Frequency:Choose influencers who frequently post content to ensure the continuity of cooperation and the activity of their followers.

2. Influencers with High Content Quality:By observing influencers' video views and interactions, select those with stable content quality and active fan engagement.

3. Influencers with Matching Fan Profiles:Ensure the influencer's fan base matches the target audience of the product. For example, when promoting women's fashion products, choose influencers with a larger female following.

II. Essential Checklist for Influencer Collaboration

1. Set Up Public Collaboration

Publicly display product information on Tuke's product selection plaza, making it convenient for influencers to choose suitable products for promotion. Merchants only need to review influencer qualifications and send samples.

2. Set Up Targeted Collaboration

Proactively invite specific influencers to collaborate, set exclusive commission rates and product selling points, and quickly screen for high-quality partners.

3. Conduct One-on-One Connections

Whether proactively inviting or passively approached, one-on-one communication with influencers is very important. Showcase the merchant's advantages, clarify product selling points, provide detailed commission rates and follow-up support to increase influencer willingness to cooperate.

4. Content Guidance

Although influencers are skilled at content creation, e-commerce content differs from general social media content. Merchants can provide detailed scripts and content creation suggestions to ensure videos highlight product selling points and improve conversion rates.

5. Focus on UGC Word-of-Mouth

User-generated content (UGC) is an important way to increase brand exposure and build trust. Through incentive mechanisms, encourage users to actively share their product experiences and inspire more user participation.

III. "Ant Army" Model

This model is suitable for most merchants. By initially screening thousands of potential collaborators, further narrowing down to hundreds of active influencers, and finally locking in top influencers who can generate explosive sales weekly. Establishing deep partnerships with these high-quality influencers can significantly improve sales conversion rates.

By selecting suitable products, finding matching influencers, and providing detailed cooperation guidance, merchants can achieve rapid sales growth on the Tuke platform. The key is to flexibly utilize platform resources and continuously optimize products and promotional strategies to respond to rapid market changes. Hopefully, these practical tips will help you achieve greater success in Tuke product sales.

(Note: Some information in this article is sourced from Hugo Cross-border website)