692According to data provided by Tabcut Special Watch, the recent home appliance category has seen a rise in rankings on TikTok Shop US, with weekly sales reaching over 110,000 units and sales revenue exceeding $4.1 million.
Within this category, a cordless vacuum cleaner called "Voweek" has become the top seller, with a price range of $43.99-79.99 and 7,771 units sold in a single week.
Rabbitke's research found that this product seems to be a new arrival on TikTok, and it quickly went viral after being launched, which is why it suddenly became the top seller in the weekly home appliance category.
Even searching for this product on Amazon, you can see it has a 4-star rating, indicating a high level of recognition overseas.
A deeper look into the Voweek brand and product reveals that the explosive sales of the Voweek cordless vacuum cleaner on TikTok are not accidental, but rather the result of catching the vacuum cleaner trend and precise marketing.
This also provides new ideas for the overseas strategy of the vacuum cleaner industry.
As for how Voweek does its marketing, Rabbitke will analyze it together with everyone.
1. TikTok Product Selection Strategy
On TikTok, product selection is the first step to success. The reason why the "Voweek Cordless Vacuum Cleaner" stands out is mainly due to its convenience and practicality, suitable for multiple scenarios such as home cleaning and car cleaning.
Moreover, there are already many popular tags and topics related to vacuum cleaners on TikTok, such as handheldvacuumcleaner, vacuumcleaner, etc.
The video content under these tags covers various types, functions, and usage scenarios of vacuum cleaners, attracting a large number of users' attention and discussion. For example, there are more than 210,000 videos under the vacuum cleaner tag, with cumulative views reaching millions or even hundreds of millions.
2. Short Video Content Creation
Vacuum cleaners are one of the appliances people use daily, and Voweek's short videos start from daily life, attracting buyers' attention through multi-scenario applications of the product.
For example, product unboxing. By showing the real unboxing process, users can see the packaging, accessories, and overall appearance of the product, giving them an intuitive understanding and increasing their trust in the product.
In addition, function introduction and product demonstration are also common methods. By showing the vacuum cleaner's application in different scenarios, such as home cleaning, car cleaning, or special needs for pet owners, content is delivered accordingly.
Some influencers promoting Voweek even compare it with other vacuum cleaners to highlight the advantages of Voweek products. This helps users understand the product's practicality and convenience, thus increasing their willingness to buy.
3. Order Monetization Strategy
Short videos on TikTok not only attract users' attention but can also be directly converted into orders.
When cooperating with influencers, Voweek utilizes them to guide customers to make inquiries. During live streaming events, they interact with viewers in real time, answer questions, and promote products to increase inquiries.
Additionally, channels like the yellow cart, independent websites, phone & Email can all increase order channels. It's best to have all of them, as they not only showcase more new product information but also make it convenient for potential buyers to place orders at any time.
Among them, the independent website can provide comprehensive customer service support, answer customer questions, and handle orders.
Final Thoughts
For foreign trade companies, TikTok is undoubtedly a marketing platform with huge potential. Through reasonable product selection strategies, creative short video content, and efficient order monetization strategies, companies can achieve rapid growth on TikTok and gain more customers and orders. I hope these insights can help everyone achieve greater success on TikTok!
