587With the arrival of summer, temperatures in North America continue to rise, and various seasonal products have ushered in their peak sales season. On TikTok US, summer essentials such as inflatable swimming pools and home ice makers are becoming favorites among consumers.
These products are not only visually appealing but also practical, making them must-have summer items for the home.
01
Inflatable Swimming Pools: Hot-Selling Items Leading the Trend
According to EchoTik data analysis, a TikTok store specializing in small inflatable swimming pools, @Sloosh, achieved total sales of over 20,500 units and an estimated GMV (Gross Merchandise Value) of $480,000 in just two months, thanks to a brightly colored inflatable pool.
Image source: EchoTik
Why has this inflatable swimming pool become a trendsetter?
In terms of design, this inflatable pool features bright colors and a simple design, and is equipped with cup holders for users to enjoy drinks while sunbathing. Its large size is suitable forfamily pools, yards, or patios, and the convenient inflatable design solves storage problems. The price is only $20.16.
So many factors have contributed to its explosive potential.
In terms of operational strategy, @Sloosh mainly relies on influencer short videos for sales. Data shows that 84.01% of the store's sales come from influencer marketing, with over 282 influencers collaborating, more than 443 videos, and participation in 59 live-streaming sales events. These influencers mainly have tens of thousands to hundreds of thousands of followers, with several million-follower influencers also participating.
It is worth noting that a blogger named @Mollie B achieved 6.8 million views and an estimated sales of over 2,000 units, with an estimated GMV of $69,200, with just a 14-second introduction video. This fully demonstrates the powerful impact of precise content marketing.
02
Home Ice Makers: Summer Cooling Essentials
In addition to inflatable pools, home ice makers have also seen a sales peak in summer. The small brand COWSAR specializes in selling ice makers of various capacities, prices, and functions, and has seen rapid sales growth recently.The store's total sales have reached 85,300 units, with a GMV of $7.33 million, more than 2,500 influencers, and participation in nearly 3,000 live streams.
COWSAR's bullet-shaped ice maker has become the store's top-selling item, priced at $52.43. In the past 30 days, sales have reached 24,200 units, accounting for about 50% of total sales, with a GMV of $1.27 million. The video content mainly demonstrates how to use the ice maker and the effect of the ice cubes. The simple and clear operation demonstration, combined with low prices and limited-time discounts, has greatly boosted sales.
In recent years, global warming has made summers longer and hotter, and consumer demand for summer-related products has increased significantly. In addition to inflatable pools and home ice makers, portable fans, sun hats, sunglasses, and tanning sunscreens have also become hot sellers.
These products have huge market growth potential. Sellers can reasonably estimate stock quantities based on competitor sales data and market environment to avoid losses caused by out-of-stock or overstocking.
In this context, sellers need to pay attention to the following points when selecting and promoting seasonal products:
1. Precise Positioning: Choose products suitable for the target market and fully understand consumer needs.
2. Content Marketing: Use social media platforms such as TikTok for precise content marketing. Use short videos to showcase product features and usage scenarios to enhance product appeal.
3. Influencer Collaboration: Work with suitable KOLs (Key Opinion Leaders) and KOCs (Key Opinion Consumers) to drive product sales through their influence.
4. Promotional Strategies: Use limited-time discounts, gifts, and other promotional methods to stimulate consumer desire to buy.
With its unique content e-commerce model, the TikTok platform has helped many sellers achieve explosive sales. Through precise influencer marketing and effective product promotion, @Sloosh and COWSAR have achieved remarkable success in the summer product market.
This model not only enhances brand awareness but also provides consumers with a convenient shopping experience. In the future, more brands can learn from this successful experience, make full use of the power of social media, further expand their market share, and achieve sustained sales growth.
