In the e-commerce industry, the health supplements market has always been a highly regarded sector. In recent years, as consumers’ attention to health and wellness continues to rise, the demand for overseas health supplements is also steadily growing.

This is well evidenced by the May TikTok Shop US rankings. Among the Top 5 products on the list, four belong to the health supplement category, each selling over 100,000+ units per month, with monthly sales exceeding one million US dollars.

According to the rankings, the number one product is a gut health supplement sold by the TikTok Shop US store Milamiamor, with monthly sales of 310,400 units and monthly revenue of $3.8 million, equivalent to about 27.57 million RMB;

The second place is a nutritional supplement sold by the TikTok Shop US store Micro Ingredients, with monthly sales of 165,000 units and monthly revenue of $4.8 million, equivalent to about 34.82 million RMB;

The third place is also a nutritional supplement sold by the TikTok Shop US store Micro Ingredients, with monthly sales of 118,500 units and monthly revenue of $2.5 million, equivalent to about 18.14 million RMB;

The fourth place is a women’s probiotic supplement sold by the TikTok Shop US store O Positiv, with monthly sales of 103,500 units and monthly revenue of $2.2 million, equivalent to about 15.96 million RMB.

Image source: Dida Dog

Among them, the top-ranked supplement 【15 Day Cleanse - Gut and Colon Support】 has maintained strong sales since May. According to the rankings, this supplement has consistently held the number one spot, ranking first in the monthly list for May, first in the weekly list for June (6.10-6.16), and first in the daily list (6.16), all dominated by this product.

In the past 30 days, 25 influencers have promoted this product. One TikTok influencer, kingkeraun, who has 1.5 million followers, achieved impressive results with one promotional video, reaching 1.1 million views and a high number of likes after posting.

Screenshot of TikTok influencer kingkeraun’s promotional video

Another supplement also made it into the fiercely competitive Top 10 weekly list for June (6.10-6.16), which is the 【Multi Collagen Peptides Powder】 from TikTok Shop US store Micro Ingredients.

This product had weekly sales of 18,700 units and weekly revenue of $467,200, equivalent to about 3.39 million RMB. In the past 30 days, a total of 59 TikTok influencers have promoted this product.

Screenshot of TikTok influencer yolandagarcia.r’s promotional video

Looking at the daily rankings (6.16), besides the top product, another supplement also appeared in the Top 10 list. As shown in the image below, this supplement belongs to the nutritional category, with daily sales of 2,100 units and daily revenue of $61,300, equivalent to about 444,800 RMB, ranking 10th on the list.

Screenshot of TikTok influencer’s promotional video

The outstanding performance of health supplements in the US market reflects the huge demand for health products among consumers, while also showcasing the strong vitality of TikTok Shop in the e-commerce sector. In the future, as TikTok Shop continues to optimize user experience, introduce more high-quality brands, and strengthen platform security and logistics services, its global market position is expected to be further consolidated.