1015In this era where short videos are prevalent, TikTok has become a treasure land for brand promotion. By collaborating with TikTok influencers, companies and merchants can quickly boost brand awareness and sales.
Today, let's talk abouthow to efficiently establish contact with TikTok influencers and successfully cooperate for product promotion.
01 Choosing the Right Influencer is Key
First, you need to figure out who your product is for, and then look for TikTok influencers whose audience matches your target demographic. By analyzing influencer follower data, such as age, gender, and interests, you can more accurately select suitable partners.
For example, if your product is skincare, then you should collaborate with influencers who often share beauty and skincare content, rather than those focused on technology. If the fields are completely different, how could you expect good results?
Secondly, when looking for TikTok influencers, you can't just look at the number of followers. Having followers alone is not enough; you also need to consider the influencer's engagement rate, video views, and past performance in product promotion.
You can find this data on Post for Rent orHypeAuditor, which helps you gain a more comprehensive understanding of the influencer's real impact, allowing you to make wiser choices.
Image source: Post for Rent
02 Sending a Collaboration Invitation
Overseas TikTok is different from domestic Douyin. In China, you might just comment or send a private message under a video to contact an influencer, then add contact info and negotiate privately, etc.
But overseas, due to language and cultural differences, the domestic approach doesn't work. They might not even know your brand or product.
Therefore, before contacting influencers, it's very important to prepare a detailed invitation letter. The invitation should include:
Self-introduction: Briefly introduce your brand and products.
Purpose of collaboration: State what you hope to achieve through the collaboration, such as increasing brand awareness or boosting sales, etc.
Form of collaboration: Clearly explain the desired form of cooperation, whether it's TikTok short video promotion, live streaming sales, or other forms, and how many times you want to promote, etc.
Collaboration benefits: Clearly list the benefits and rewards of the collaboration, such as commission, product trials, etc.
After drafting the invitation letter, you can start reaching out to influencers. Most TikTok influencers leave their contact information in their profile, and you can contact them via email or direct message. When sending the invitation, be concise, highlight the key points, and show your sincerity for cooperation.
03 Developing a Collaboration Plan
Once the initial intention is reached, you need to discuss the details of the collaboration with the influencer, including the video concept, release time, and the products to be promoted, etc.
Discussing these details ensures that the final video content, style, and format created and published by the TikTok influencer are consistent with the brand image, can enhance brand awareness, and bring positive returns to the brand. Otherwise, the collaboration would be meaningless.
In addition, you need to develop a detailed collaboration schedule, including each stage of video shooting, editing, review, and release, to ensure the cooperation proceeds in an orderly manner.
The final video should also be released at an appropriate time to maximize exposure.
Of course, during the cooperation process, the issue of commission is also a key part of the relationship. We must ensure our own etiquette is not compromised, such as being scammed, etc. At the same time, the commission should be sufficient to motivate the influencer to serve us wholeheartedly, so as to reach a fair and reasonable agreement.
This requires both parties to negotiate based on the form of cooperation and expected results. Generally, the commission rate will vary depending on the influencer's impact, follower base, and content quality.
04 Signing a Contract
After reaching a cooperation intention, it is essential to sign a formal contract to clarify the rights and obligations of both parties. This not only restricts the influencer but also provides deeper protection for our rights and interests.
When drafting the contract, you can include the following:
Collaboration terms: List in detail the rights and obligations of both parties, including the duration of cooperation, content requirements, and review process.
Payment terms: Specify payment methods, payment time, and commission rates, etc.
Confidentiality agreement: Stipulate the confidentiality obligations of both parties regarding the cooperation content and trade secrets.
Liability for breach of contract: Clearly state how to handle breaches to protect the rights and interests of both parties.
At this stage, our cooperation with TikTok influencers is considered established, but there are still several issues to pay attention to in the subsequent process.
For example, protect consumer rights and do not publish false information; regularly track and evaluate the effectiveness of product promotion, such as views, likes, and purchases, so as to adjust promotion strategies in time; maintain close communication and collaboration with influencers to ensure smooth cooperation. If problems or difficulties arise during the process, communicate and resolve them promptly.
05 Conclusion
Establishing a cooperative relationship with TikTok influencers requires meticulous preparation and good communication. Each step, from selecting the right influencer, sending a collaboration invitation, developing a cooperation plan, negotiating commission rates, to signing a contract, needs to be taken seriously.
Through effective cooperation, brands can fully leverage the influence of TikTok influencers to achieve sales growth and enhance brand awareness.
