With the rapid development of cross-border e-commerce, the continuous improvement of platform rules is particularly important for safeguarding the rights and interests of sellers and consumers. Recently, TikTok Shop has introduced new rules for cross-border stores, setting higher requirements for delayed fulfillment rates. For cross-border sellers, understanding and adapting to these new regulations is crucial.

I. Overview of New Regulations for TikTok Shop US Region

In TikTok Shop's recently updated regulations, it is clearly stated that once a seller's delayed fulfillment rate reaches 10%, their store will face a limit on receiving new orders until their fulfillment performance improves. This measure aims to enhance the overall fulfillment efficiency and consumer experience on the platform.

Delayed Fulfillment Rate ≥10%: The store will be restricted from receiving orders.

Recovery Requirement: Sellers must reduce the delayed fulfillment rate to below 4% within seven days to lift the order restriction.

In addition, the platform calculates the delayed fulfillment rate based on the shipping type chosen by the seller and divides the order restriction measures into four levels.

Delayed Fulfillment Rate 10% - 19.99%: The order limit is 50% of the average daily order volume

Delayed Fulfillment Rate 20% - 39.99%: The order limit is 30% of the average daily order volume

Delayed Fulfillment Rate 40% - 59.99%: The order limit is 20% of the average daily order volume

Delayed Fulfillment Rate ≥60%: The order limit is 10% of the average daily order volume

In other words, the higher the delayed fulfillment rate, the harsher the penalty! Once you reach the highest level, it is simply a bolt from the blue for sellers!

However, there are still ways to cope.

II. Coping Strategies

In response to these new regulations, cross-border sellers should start from the following aspects to ensure smooth store operations:

Optimize Logistics Chain

Improve logistics efficiency, choose reliable logistics partners, and ensure orders are delivered on time. Use technology to track and manage logistics, and handle logistics exceptions promptly.

Enhance Inventory Management

Accurately forecast market demand, maintain reasonable inventory levels, and avoid delayed shipments due to stockouts. Use intelligent inventory management systems to optimize inventory turnover.

Improve Customer Service

Establish an efficient customer service system, respond to customer inquiries promptly, handle customer complaints, and improve customer satisfaction. Build good relationships with customers through multi-channel communication.

Develop Emergency Plans

Prepare emergency plans in advance for possible logistics delays, insufficient inventory, and other issues, respond quickly, and reduce the delayed fulfillment rate.

III. New Rules for Gift Products

TikTok Shop has also released the "TikTok Shop Gambling, Gift, and Blind Box Attribute Product Rules," which clearly prohibit gifts that do not appear on the detail page or are inconsistent with promotional information. The main restrictions are as follows:

· Gifts must be definite

· Gifts cannot be generated through random games

· The value of gifts cannot exceed $20

Through these regulations, TikTok Shop hopes to further standardize platform order and enhance the consumer shopping experience.

In summary, in the face of TikTok Shop's new regulations, cross-border sellers need to actively adjust their operational strategies, improve fulfillment efficiency, and ensure compliant operations. Only by continuously optimizing every aspect can we remain invincible in the fierce market competition!