TikTok Market Reports

In the United States, a "grandmother level" entrepreneur Tina Castaneda became popular on TikTok with a seasoning ball, earning the nickname "American godmother" among netizens.

As a platform that gathers hundreds of millions of young users, TikTok has become an effective channel for brands to expand overseas due to its large user base, strong traffic distribution, and personalized content recommendation system.

With the increasing demand for localization, personalization, and innovation in the global market, brand going global is no longer the exclusive domain of large enterprises. Today, many brands that used to only exist in the domestic market through OEM models are expanding their international markets through social media platforms and e-commerce channels

Black Friday is approaching, and the popularity of the "Black Friday promotion" on TikTok has already skyrocketed, with views exceeding 2 billion.

Those who often watch American TV shows should know that a large part of people in the United States have naturally curly hair, which has led to a sharp increase in demand for hairdressing and hair care in the local area.

From Christmas to New Year, winter is the period of the highest increase in consumer demand, especially on the short video platform TikTok. If brands can proactively layout winter hot tags, they can seize the opportunity in this year-end promotion war.