
In recent years, the changes in global family structure have given rise to a series of new consumer demands. The increasing number of young people living alone, long-distance couples, families with children, and empty nesters has made remote companionship a necessity for many families.

With the rise of overseas social platforms such as TikTok, short video content has become an important bridge connecting global consumers. However, cultural differences, lack of operational experience, and inadequate localization capabilities have made it difficult for many companies to operate in overseas markets.