TikTok Market Reports

As the global e-commerce peak season approaches, major platforms are launching new policies to optimize user experience and enhance sales conversion.

With the rapid development of TikTok's global e-commerce ecosystem, live streaming has become a core channel for overseas enterprises to reach overseas users and enhance brand influence. However, cross-border live streaming faces multiple challenges such as language and cultural differences, lack of local operational experience, and rising traffic acquisition costs, making it difficult for many companies to efficiently achieve business breakthroughs.

The market outlook is most intuitively determined by data.

In recent years, the changes in global family structure have given rise to a series of new consumer demands. The increasing number of young people living alone, long-distance couples, families with children, and empty nesters has made remote companionship a necessity for many families.

With the rise of overseas social platforms such as TikTok, short video content has become an important bridge connecting global consumers. However, cultural differences, lack of operational experience, and inadequate localization capabilities have made it difficult for many companies to operate in overseas markets.