
In the wave of brand going global, TikTok has become an important platform for many brands to explore overseas markets with its unique social ecology and strong communication power. However, to truly break through on this platform, not only does it require a short-term surge in traffic, but it also requires communication

In recent years, with the younger generation of Generation Z gradually becoming the dominant force in consumption, the global smart home market has also experienced rapid growth. People's need to free their hands has prompted the upgrading and replacement of clean home appliances.

Laser engraving machines are not widely used in China, but they have been popular abroad for a long time. More and more foreign consumers are beginning to enjoy DIY items.

At a time when people are increasingly concerned about their own feelings and have higher demands for beauty, personal protective small appliances aimed at exquisite living are entering consumers' vision at an unprecedented speed.

TikTok is no longer just an entertainment platform, but a "golden springboard" for brands to go global. However, to establish a foothold here, investing money in advertising alone is far from enough.