1538In 2025, the Russian e-commerce market is continuing to expand at an astonishing pace, becoming a new global hotspot in the field of cross-border e-commerce.
For Chinese cross-border e-commerce sellers,Ozon and AliExpress have become popular choices for entering the Russian market, with huge business opportunities behind them.
From the overall market performance,the growth momentum of the Russian e-commerce market in 2025 is very strong.
According to the latest research data, the overall market size is expected to grow by28.3%, reaching a total of 9.75 trillion rubles.
Among them, the growth of large e-commerce platforms is even more prominent, with a growth rate as high as33%, occupying more than 60% of the market share,even niche platforms and independent sites can maintain a stable growth of about20%.
Image source:e-pepper
Such rapid growth has naturally attracted the attention of a large number of Chinese cross-border e-commerce sellers, and opening stores and operating through mature platforms such asOzon and AliExpress has become an effective way for them to quickly enter this growing market.
As one of the local e-commerce giants in Russia,Ozon's recently released performance report fully demonstrates its strong market potential.
In the second quarter of 2025, Ozon's total revenue reached 189.4 billion rubles, a significant increase of 87% compared to the same period last year; gross profit increased nearly fourfold, and for the first time achieved positive quarterly net profit. These figures clearly show that Ozon already has strong development momentum and profitability.
Meanwhile,Ozon's gross merchandise value (GMV) reached 958.4 billion rubles, a year-on-year increase of 51%; the number of active buyers on the platform exceeded 60 million, and the frequency of user orders continues to rise.
For Chinese cross-border e-commerce sellers who have settled onOzon, these impressive figures mean that they can deeply share the dividends brought by the platform's rapid growth.
Image source:e-pepper
To further promote transaction scale growth,Ozon has recently introduced a policy that is very favorable to sellers.
Starting fromSeptember 1, products priced below 300 rubles will enjoy a special preferential rate, and this policy will reduce the average sales and fulfillment cost of such products by about 50%.
This policy directly reduces sellers' operating costs, giving them the opportunity to expand their business scale through a low-margin, high-volume sales model. For Chinese cross-border e-commerce sellers who are good at operating cost-effective products, it is undoubtedly an excellent opportunity to expandOzon's sales business.
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After talking aboutOzon, we must also mention the equally impressive AliExpress.
As early as2012, AliExpress officially entered the Russian market, quickly taking root and developing in this land with strong support from Alibaba's resources and precise market strategies.
After years of cultivation, AliExpress has transformed into a pillar of the Russian e-commerce sector. As of2023, its monthly active users have exceeded 35 million, with Chinese sellers accounting for more than 90%, making it a key position for Chinese sellers to explore the Russian market.
The reason why AliExpress has achieved such success in the Russian market is closely related to its effective operational strategies.
In terms of logistics and delivery, AliExpress has invested heavily in logistics infrastructure, not only opening a bonded warehouse in Uzbekistan, but also continuously expanding its last-mile pickup network, striving to ensure10-day delivery efficiency in core cities.
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Andin terms of payment and settlement, AliExpress actively optimizes its payment system, enriches merchant collection channels to shorten the payment cycle, and supports buyers in installment payments, greatly improving the transaction experience for both buyers and sellers.
In terms of membership system construction, AliExpress continuously improves member benefits, scales up theCashback rebate model, and tilts resources towards quality sellers, further enhancing the platform's user stickiness and merchant competitiveness.
It is precisely because of these solid operational measures thatOzon and AliExpress have achieved remarkable results in the Russian market, making the Russian e-commerce market in 2025 vibrant and bringing huge opportunities to Chinese sellers.
It is believed that as long as Chinese sellers can seize the current opportunities, gain an in-depth understanding of the characteristics of the Russian market and consumer needs, and carefully operate their stores,they willbe able to achieve excellent results in the Russian e-commerce market in the future and realize the continuous take-off of their own business.
