845Recently, Tuke learned from its partner TikTok Shop Cross-border E-commerce that preparations for the 2025 "Global Black Friday" major sales season are about to kick off in a big way!
This major sales season preparation spans multiple markets including the United States, United Kingdom, Germany, France, Italy, Spain, Japan, and Mexico, running from late October to early December.
The platform will provide merchants with the most significant resources of the year: over ten billion exposures both on and off the platform, with multiple upgraded promotional methods to help merchants easily seize the business peak of the year!
Image source: TikTok Shop Cross-border E-commerce
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The global Black Friday and Cyber Monday golden shopping season is starting now
Black Friday and Cyber Monday are among the biggest annual e-commerce shopping events overseas, with extremely strong consumer awareness. They are also the peak of merchants' annual business. This year, TikTok Shop Cross-border E-commerce is, for the first time, launching the "Global Black Friday" major sales season across multiple countries, allowing merchants to seize the opportunity for explosive sales before the peak season arrives.
On Black Friday 2024, TikTok Shop US GMV exceeded $100 million in a single day, with merchants experiencing strong business growth during the event. Following last year's impressive Black Friday results, the GMV of multiple major sales events in 2025 continues to rise, breaking records and expected to drive this year's Black Friday to a new annual peak.
2025 Major Sales GMV Surge Trend Chart Image source: TikTok Shop Cross-border E-commerce
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The platform's most significant resource investment of the year, best benefits, and multiple upgraded promotional methods
① The platform's most significant resources and best benefits of the year
• For the first time, covering multiple markets including the United States, United Kingdom, Germany, France, Italy, Spain, Japan, and Mexico, with over ten billion exposures both on and off the platform.
• At this critical time, Tuke has learned that TikTok Shop especially encourages merchants to offer highly competitive prices and will provide the most significant official marketing resources and best benefits to help merchants efficiently and effectively boost conversions.
② Comprehensive upgrade of promotional methods
• TikTok Shop will also launch the "Platform Fully Funded Coupon," the highest official subsidy of the year, with simpler rules. Merchants only need to directly reduce prices to the lowest, and the platform will provide fully funded coupons to boost sales, truly reducing costs and increasing efficiency.
• More diverse promotional forms: merchants can flexibly adjust promotion times according to actual needs, and can participate in category day promotions during the first phase of the "Global Black Friday" major sales season to lock in target users in advance and gain more explosive opportunities.
• Richer brand promotional methods: in addition to major sales Super Brand Day and Brand Amplification Plan, this time "New Novelty Picks" is specially launched, allowing merchants to leverage content channels to sell unique and novel products.
• Increased content resources: higher commissions for influencer collaborations, advertising co-investment, and more support for major live streaming events, helping influencers and merchants achieve content breakthroughs efficiently.
③ If you are a self-operated (POP) merchant
It is recommended to base your "Global Black Friday" major sales season preparations on good products, good content, and good service.
• Product strategy: evergreen bestsellers, autumn/winter trending items, festive products, and promotional bundles should all be launched together, offering competitively priced products to increase the chance of explosive sales during the "Global Black Friday" major sales season.
• Content preparation: before Black Friday, increase short video content coverage for new, hot, and main products, focus on collaborations with top influencers for short videos and major live streaming events, and arrange your own live streaming resources in advance.
• Actively participate in various marketing activities: during the major sales period, merchants can quickly achieve explosive growth by combining content and shelf promotions. Brand merchants can leverage exclusive activities during the event to achieve both brand and sales growth, creating brand highlights.
• At the same time, prepare logistics and fulfillment in advance to comprehensively improve user experience together with the platform.
④ If you are a fully managed merchant
It is recommended to focus on trending festive products and combine influencer content strategies to get a head start in the "Global Black Friday" major sales season preparations.
• Product level: merchants should focus on autumn/winter trending items and festive products, increase production capacity, restock in a timely manner, and cooperate with buyers to quickly test and launch new products.
• Content strategy: merchants can send samples to influencers in advance, actively connect with agencies, and invest more in quality content advertising. In addition, both shelf and content channels offer promotional methods suitable for different types of merchants, so actively sign up to seize the opportunity.
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The best time to prepare—plan ahead to easily seize the business peak of the year
If you are a self-operated (POP) merchant
Image source: TikTok Shop Cross-border E-commerce
If you are a fully managed merchant
Image source: TikTok Shop Cross-border E-commerce
The biggest business opportunity of the year is coming! Prepare for Black Friday early! All merchant friends must closely follow the platform's preparation timeline, leverage the platform's most significant annual resources and content ecosystem advantages, and strive together to reach a new business peak in this global consumer feast.
