Against the backdrop of intensifying competition in cross-border e-commerce,Shopee has recently released two important policy signals for 2026—structural adjustments to multi-country fee rates and the simultaneous launch of a commission-free support program for new stores.

Fee Rate Adjustment: Refined Tiering to Guide Ecosystem Optimization

Starting fromJanuary 1, 2026, Shopee will systematically adjust commission, transaction fees, and presale order service rates for core sites including Singapore, Malaysia, Thailand, Vietnam, the Philippines, and Taiwan.

For Singapore, commission for cross-border direct shipping and third-party warehouses will be unified at16%, while official overseas warehouses will be reduced to 11%. The price difference is designed to encourage sellers to make deeper use of local warehousing resources and shorten the fulfillment chain.

The commission for official overseas warehouses in Malaysia will be raised to15.12%, possibly related to rising local warehousing operation costs and the platform’s increased requirements for warehousing and distribution efficiency.

 

Image source:Google

In the Thai market, mall and non-mall stores are differentiated, with commission rates set at20.33% and 18.19% respectively, highlighting a preference for branded and standardized merchants.

Vietnam sets a flexible range of1.5%-14% for cross-border direct shipping and third-party warehouses, preserving the survival space for small and medium sellers while incentivizing them to upgrade to more efficient warehousing and distribution models.

The Philippines covers mall and non-mall scenarios for official overseas warehouses and third-party warehouses with a tiered fee rate of6%-12.5%, precisely matching the operational capabilities of sellers of different scales.

Taiwan will incorporate free shipping services into basic services and cancel promotional discounts, while simultaneously adjusting cross-border direct shipping commission to14%, transaction fee to 2.5%, and presale service fee to 3%. Essentially, this makes hidden costs explicit, guiding sellers to more rationally assess the balance between pricing and service.

 

Image source:Google

Commission-Free for New Stores: Lowering Barriers and Sparking New Market Vitality

Launched simultaneously with the fee rate adjustment isShopee’s highly attractive commission-free policy for new stores:

Starting from2026, sellers opening stores for the first time on sites such as Singapore, Malaysia, Thailand, Vietnam, and the Philippines will automatically enjoy a commission-free benefit for the first three months, with a monthly cap of 500 commission-free orders.

This policy is highly targeted. It is precisely aimed at the “cold start” phase for new markets and new sellers.

For sellers who have never ventured into or wish to expand to the above sites, the first three months are a critical period for testing market response, familiarizing themselves with platform rules, and refining operational processes. The commission-free policy directly eases cash flow pressure and trial-and-error costs during this period, equivalent to the platform providing new sellers with valuable startup capital and an observation window.

This not only greatly lowers the barrier for Tuke, but also stimulates the willingness of potential sellers to join, bringing fresh blood to the platform and maintaining market vitality and category diversity.

 

Image source:Google

Conclusion​

The fee rate adjustment and commission-free policy for new stores launched by Shopee at the beginning of 2026 demonstrate the platform's determination to continue strengthening its presence in the Southeast Asian e-commerce market. This series of adjustments takes into account the differentiated characteristics of various national markets and provides clearer operational guidance for both new and existing sellers.

For sellers, it is necessary to stay informed about policy details and plan store operations strategically; for the platform, these measures will help optimize seller structure and enhance overall competitiveness.

As the Southeast Asian e-commerce market continues to grow,Shopee’s policy adjustments may become a key turning point in the platform’s development. In the future, positive interactions between the platform and sellers will bring consumers a better shopping experience and further promote the prosperity of the regional e-commerce ecosystem.