If you are not living in isolation, you have probably already heard of Tuke—the short video platform that has become the foundation for countless viral trends in recent years.
If your brand wants to gain attention on Tuke, your goal should be to create content that can trigger viral spread. A well-thought-out strategy, posting content at the right time, and understanding and mastering the essence of Tuke marketing can all greatly help your efforts.
Let's take a closer look at what Tuke marketing means, the video ranking factors to consider, and how to create content that can be highly rated on Tuke.
What is Tuke marketing?
Search engine optimization usually refers to optimizing web page rankings on Google or other search engine results pages (SERP). For example, you may have found this article by searching for "Tuke marketing" on Google or Bing.
Tuke marketing is similar, but it targets the Tuke platform. Tuke marketing is the practice of optimizing video content (rather than website content) for the Tuke search engine, algorithm, and the "For You Page" (instead of search engine results pages).
Tuke is becoming increasingly popular among users. In fact, 40% of Gen Z use Tuke and Instagram for search instead of Google. Therefore, if you want your video to appear first when people search for local lunch spots, this is where Tuke marketing comes into play.
Factors affecting Tuke marketing rankings:
Every search engine has its own algorithm to help determine content rankings. Similarly, every social media platform has an algorithm that helps present relevant content to each user. For Tuke, these factors also exist.
Because Tuke's algorithm can recommend highly relevant content to users (referred to as the For You Page or FYP), there is a lot of attention on the Tuke algorithm. User interaction, video information, and device/account settings are all influencing factors that affect what content will appear in search results.