Tuke is changing the marketing direction of domestic enterprises.

With its global reach and high interactivity, Tuke provides a new stage for domestic B2B and B2C companies to establish genuine connections with overseas buyers. Below, we will take the overseas expansion case of the automotive care brand Goldway on Tuke as an example to analyze how B2B and B2C enterprises can use Tuke to build a professional image, enhance brand influence, and thus obtain a large number of inquiries and orders in overseas markets.

△Goldway Introduction

Goldway is an automotive beauty and care products brand under Hangzhou Weiketai Mei Brand Management Co., Ltd., mainly developing automotive cleaning and care products suitable for car owners to DIY. It already has more than 14 series of automotive beauty and care products, covering all DIY parts of the car. Its main product, Goldway Fuel Treasure, is not only supplied to various domestic automotive 4S shops, but has also opened online channels, with Tuke overseas sales channels being our focus of analysis.

△Goldway Tuke Overseas Expansion

1. Problems Encountered:

According to Tuke for Business, when Goldway first started on Tuke, like many domestic companies, they faced the problem of not knowing what to do. Breaking through from 0 to 1 became the main challenge for their overseas expansion.

2. Solution:

To solve this, Goldway chose an efficient and convenient approach—cooperating with Tuke account management agencies for their overseas expansion.

3. Detailed Breakdown:

- Producing High-Quality Content

With the help of the agency, Goldway entered the market using original video content, quickly boosting brand awareness. At the same time, by continuously producing high-quality native content, they successfully increased user engagement and deepened the connection between the Goldway brand and consumers, significantly enhancing Goldway's appeal and favorability.

- Selecting Products for Spark Ads Advertising

Based on Tuke for Business's in-depth analysis of international markets and user industry trends, Goldway, with the help of the agency, quickly selected products with strong actual sales performance and sustainability. At the same time, they cleverly expanded their cooperation network, working with industry opinion leaders and well-known creators through the Spark Ads platform, effectively delivering brand information to potential customers worldwide.

- Expanding the Influencer Matrix

With the support of the agency, Goldway quickly expanded its influencer matrix, greatly improving product sales efficiency and creating a wealth of native materials for brand promotion. Furthermore, Goldway achieved online business distribution and saw explosive growth in orders. ROAS increased by 30%, daily sales in target market nodes reached as high as 3,000 orders, average views of original videos reached 200,000, and the highest video views hit 3.9 million, successfully achieving a breakthrough from 0 to 1.

△Agency Operation

It is clear that agency operation is crucial for Goldway's overseas expansion on Tuke. Through its professional advantages in social media operation, it opened the "door" for Goldway to enter the Tuke overseas market.

Therefore, if you, as a B2B or B2C enterprise, also have overseas marketing needs on Tuke, you can refer to Goldway's successful overseas case and achieve a breakthrough from 0 to 1 by cooperating with an agency. This will effectively increase the exposure of your company and products, and accelerate your layout and penetration in overseas markets.