Tuke e-commerce has been officially open in the US market for less than three months, and its growth potential is already evident.
According to relevant platforms, Tuke e-commerce’s daily GMV in the US has already surpassed $12 million, and during Black Friday promotions, it even soared to $33 million. The rapid growth rate is the highest among all countries where Tuke e-commerce is available.
It is clear that, on the global business map, Tuke is leveraging its unique platform appeal and massive user base to become a pioneering force in disrupting traditional marketing.
Especially for B2B companies eager to make their mark in international markets, utilizing Tuke is not only an unstoppable trend, but also a new pathway to success.
Evan, a leading merchant in the footwear and apparel category on Tuke US, pointed out:
“From niche large furniture to popular beauty and home appliances, viral product videos are emerging one after another. Although there hasn’t been a phenomenon-level influencer like Li Jiaqi in China, most creators have average sales per session in the thousands of dollars. Every day, new small shops break into the top sales charts thanks to a viral video.”
This phenomenon shows that influencer-driven sales are becoming a trending force in the US market.
The “Tuke influencer model” has been around for a while, and brands that have gained popularity through collaborations with Tuke creators are everywhere.
Tuke influencer collaborations are not limited to B2C businesses; for B2B companies, influencer partnerships are equally applicable. By working with influential creators, B2B companies can more effectively reach their target audience, convey brand messages, and fully showcase the uniqueness and application potential of their products, thereby attracting more target customers to inquire.
In addition, this cooperation model can also help B2B companies directly understand market demand and consumer preferences, allowing them to adjust their marketing strategies accordingly.
So the question is, where should B2B companies go to find professional influencers?
The answer:Tuke Creator Marketplace.
Tuke Creator Marketplace is Tuke’s official platform, a dedicated tool for finding creators.
If B2B companies want to useTuke Creator Marketplace to find creators, they need to log in and register on the website, and registration requires business verification—this is something everyone should be aware of.
The specific steps are as follows:
1. Log in and set up your account: First, log in to Tuke Creator Marketplace. If you don’t have an account, register for a professional advertiser account. When setting up your account, make sure to fill in detailed business-related information so Tuke can understand your needs.
2. Define your target audience: Before searching for creators, clearly define your target audience. Determine the characteristics of the audience you want to attract, including age, gender, location, interests, etc. This will help filter out creators suitable for your business.
3. Browse the creator database: Tuke Creator Marketplace usually provides a database of creators, where you can browse creators from various fields and audiences. Then use the filtering tools to narrow your search and find creators who match your target audience.
4. View creator profiles: Click on each creator’s profile to view their details, including follower count, average audience engagement rate, audience location, etc. You can also check their past collaboration experience and brand partnership cases.
5. Contact creators: If you find suitable creators, you can send collaboration requests or proposals to them via Tuke Creator Marketplace. When reaching out, provide clear cooperation details, including budget, cooperation duration, content requirements, etc.
6. Negotiate and sign contracts: Once a creator shows interest, start negotiations. Discuss cooperation terms, including compensation, content creation, publishing time, etc. Make sure to sign a formal contract to clarify the rights and responsibilities of both parties.
Overall, in this digital and diverse business era, emerging cross-border platforms like Tuke are destined to become an important channel for companies to expand into international markets. How to flexibly utilize this channel and ride the new wave of going global is a choice that lies in the hands of every B2B business owner.