Tuke has rapidly become the preferred social platform for the younger generation and is also the fastest-growing social platform. In fact, its users now often use “Tuke” as a verb, such as “Let’s Tuke together today.”
As a result, many brands are eager to establish their presence on Tuke. However, due to the novelty of the platform, many marketers feel uncertain about its relevance or the opportunities it offers.
To address this issue, we explored Tuke’s potential and compiled a series of Tuke marketing strategy tips that can help you maximize your marketing success on the platform.
What motivates brands to use Tuke?
The younger generation is highly skeptical of traditional advertising. Compared to older generations, they watch less mainstream TV or listen to the radio, and get more news through social media. They use ad blockers online and suffer from “banner blindness,” making much of the overly-promoted online marketing meaningless.
However, this same group spends an average of 52 minutes per day on Tuke and follows influencers on their favorite platforms. If these Tuke stars endorse a brand, their fans are likely to take notice.
Since many brands already have content strategies that include influencer marketing, incorporating Tuke influencers into these strategies can be quite challenging.
Specific Tuke Marketing Tips
1. Use the right hashtags
Like other social media networks, Tuke users rely on hashtags to categorize their videos and search for videos by topic. If users tap the “Discover” magnifying glass icon at the bottom of the screen, they’ll see a list of videos sorted by trending hashtags.
Although you should include relevant hashtags in your videos, it’s best to avoid the most popular generic hashtags. Your video is likely to get lost in the sea of content. It’s better to make your video stand out in slightly less popular categories. As with all marketing, you want your video to appear to the audience most relevant to your campaign, so don’t focus on hashtags just because they’re trending.
Also, remember that Tuke is not Instagram. Don’t be tempted to use 21 hashtags. This will dilute the impact of your video.
Another way to use hashtags as a marketing strategy is to follow trending hashtags. Then you can create and share videos related to those trending hashtags.
Remember, trends change quickly. Keep an eye on Tuke trends and be ready to change your content at any time to keep up.
If you’re sharing your own version of a trending video type, don’t just copy someone else’s video. Find ways to make your video unique.
2. Incorporate Tuke influencers into your marketing campaigns
It’s no coincidence that certain people become opinion leaders on social platforms. Usually, they build a reputation for the quality of the content they share. Therefore, it’s worthwhile for most businesses to establish productive working relationships with people who influence their potential customers. “Tuke has also fostered a new generation of influencers; a group of people more influential than traditional movie or TV stars.” These are exactly the people you want on your side when running Tuke marketing campaigns.
3. Comment regularly and encourage users to comment under your posts
Like most social networks, Tuke encourages frequent user interaction. Comments are a great way to achieve this. Ideally, you’ll establish a dialogue with potential customers. Tuke ranks comments by the number of likes they receive, so make sure to think carefully about your comments and make them meaningful. Avoid bland “good video” type comments. Likewise, take the time to watch other people’s videos and leave thoughtful comments.
4. Update frequently
Tuke is one of those social platforms that rewards frequent content posting. The more videos you post on your Tuke account, the higher your potential follower rate. The more you post, the easier it is for people to find your account and decide to follow you.
5. Use Tuke’s special effects to post content
As you can imagine, with millions of videos shared on Tuke, you need to do something different to stand out. Tuke offers a variety of effects to help you achieve this. You can find them under the “Effects” tab, divided into categories such as “Popular,” “New,” “Interactive,” “Editing,” “Beauty,” “Funny,” “World,” and “Animals.”
Tuke includes a green screen effect that allows you to replace the video background with an image of your choice, just like you often see on TV and in movies.
7. Create interesting videos with clear descriptions
Tuke videos can be up to one minute long. You don’t have much time to get your message across. And in any case, don’t just upload obvious ads—even official Tuke ads should provide value to your audience.
You want your videos to be visually appealing and not look like they were made by a professional ad agency (even if you’ve worked with an agency to boost creativity).
While sometimes you’ll use the description as a hook, in most cases you’ll want to clearly describe what your video offers to your audience. If possible, express it in a way that makes people feel compelled to comment.
Writing good descriptions is also crucial for SEO. In fact, when Tuke indexes your clips and wants to recommend them to your preferred audience, you want Tuke to know what your video is about. Remember to include the most important keywords in your description, but they must be meaningful, not just random word combinations.
However, you only have so much screen space. For best practice, prepare short and concise descriptions.
You might consider repurposing videos you’ve made for YouTube, Snapchat, Instagram, or Facebook, but remember to adapt them to Tuke’s one-minute time limit. Make sure your videos fit the audience you want to target on Tuke.
8. Use Tuke ads
Tuke offers three types of ads:
Standard native ads – These ads are closest to traditional ads on Tuke. You can add website links and instant order buttons to the ads. These ads can be skipped, and you can use them in various ways.
Hashtag challenge ads – This type of ad shows users a banner ad and directs them to a page displaying the challenge instructions and rules. You can use it to target specific consumers.
Brand takeover ads – These ads use a mix of images, GIFs, and video clips, linking to a landing page or hashtag challenge.
9. Hashtag challenges
One type of Tuke ad involves sponsoring hashtags. Hashtag challenges are very popular on Tuke. For businesses, they’re a great way to increase user engagement and brand awareness. You can set up challenges for users to share videos of themselves attempting the challenge.
The key to a successful hashtag challenge is to encourage users to talk about your product offline and on other social sites. Even large companies like McDonald’s get involved—in their #bigmacTuke challenge, fans had to choose their favorite Big Mac chant style, then dance and record a Big Mac chant video.
10. Integrate branded content
As with all social media marketing plans, you need to balance the types of content you share on Tuke. Most videos should entertain or inform your audience. If you build an audience through this process, you should be able to mix in some more promotional videos.
The typical Tuke user ignores ads, so you need to build your credibility before posting obvious promotional content. Many companies find the best approach is to upload videos showing people using your products. For example, you can offer a series of tips on how to get value from your product, or you can explain how to use some of the more obscure features (and demonstrate the benefits they provide to viewers).