TikTok Becomes Spain's Most Popular Holiday Travel Planning Tool
According to foreign media "Jinguang Daily," a study conducted jointly by market analysis company Alkemy Iberia and the Interactive Advertising Bureau (IAB) shows thatTikTok has become one of the most popular holiday travel planning tools in Spain. The research analyzed1.7 milliontravel-related comments on social media networks, showing that TikTok plays an important role in recommending diverse travel destinations to users.
Borja Lorenzo, Marketing Director of Alkemy Iberia and head of the study, said: "We see that TikTokis becoming a travel agent role." He explained that TikTok is becoming the preferred platform for travel planning, able to quickly showcase destination information to users through videos.
Macroeconomic indicators and usage data show that as TikTok's user base increases in Spain and other places, related travel and destination choices are also on the rise. The study analyzed user interactions in the comment sections regarding various travel content, such as destinations, flights, cruises, accommodations, or car rentals.
Lorenzo stated that TikTok's search results can directly attract consumers, narrowing the gap between service providers and travelers. He is confident in the continued growth of TikTok as an important travel search tool.
Meanwhile, Ruth Blanch, Executive Director of Alkemy Iberia, also emphasized that understanding consumer behavior is crucial for personalized marketing messages and meeting user needs. She said: "Our goal is to set some qualitative standards to better understand consumer behavior, thereby optimizing our relationship with them." Blanch also reiterated TikTok's dynamic role as a travel inspiration search engine and emphasized its importance in travel planning.
A TikTok user, Pati Alpuente, explained in an interview with Xinhua News Agency: "It is a great tool for searching for holidays because many people upload all kinds of information such as itineraries, prices, and attractions." She praised TikTok's speed and accessibility in discovering travel content, which is a common feeling among many of her peers.
TikTok May Add AI Characters for Creating Ads
According to "The Information," TikTok is planning to add anAI creator featureto its platform, which may compete with sponsored ads from human influencers on the platform.
These AI virtual characters can read scripts generated by advertisers or sellers on TikTok Shop based on prompts.Atpresent, this feature is still under development and may be adjusted.
The report states that TikTok staff have already tested these AI virtual characters but found they are not yet ready for launch and perform worse in e-commerce sales than human influencers. Nevertheless,TikTok believes AI creators will supplement their existing creator lineup.
It is still unclear how TikTok will allocate sponsorship revenue between virtual influencers and human creators, or how it will avoid reducing brand collaboration opportunities for human creators. After all, many TikTok creators rely on brand collaborations to make money, especially after TikTok shut down its $1 billion creator fund, with some users saying it was not enough to pay them adequately. Based on this, TikTok needs to be cautious in launching the AI creator feature to avoid dissatisfaction among TikTok creators, especially after its call for users to oppose Congress's ban on TikTok.
According to Tuke, TikTok is constantly experimenting with AI technology and has already launched several eye-catching features. In January this year, users discovered a new feature calledSong Generator, which allows users to create "songs" and lyrics through the large language model Bloom. This feature is only available to a small number of users. Last year, TikTok also began labeling filters and effects with AI tags and required publishers to inform viewers when they used AI filters.
IAS Enhances TikTok Brand Safety
According to the Associated Press on April 11, the world's leading media measurement and optimization platformIntegral Ad Science(hereinafter referred to as "IAS") announced that it will expand its brand safety and suitability measurement reports on TikTok, adding new category exclusions and vertical sensitivity sections, enabling advertisers to avoid a wide range of content unsuitable for their brands.
This expansion further enhances and simplifies the way advertisers measure and protect their campaigns on TikTok, ensuring they can confidently expand their brands on TikTok, one of the world's largest and fastest-growing short video entertainment platforms.
The above are some recent TikTok news, hoping to help everyone better understand TikTok.
Tuke will continue to share more exciting TikTok content with everyone in the future.