As mentioned before, in order to achieve its $50 billion GMV target, Tuke will definitely expand its commercial landscape in 2024.

So no matter how much its US market changes, this plan will not change, it will only accelerate the pace of expansion. And the populous Latin American market is undoubtedly the first choice for Tuke Shop.

According to the latest news, Tuke Shop began internal testing of its fully closed-loop shop business in Mexico at the end of April, and is expected to officially open in June, which undoubtedly brings new vitality to the Latin American e-commerce market.

Why prioritize the Mexican market?

Mexico, with its 68.89 million Tuke users, has a young and active user base and abundant influencer resources, providing ideal soil for Tuke Shop.(Nox Star Data: About 80% of Mexican influencers choose to be active on Tuke)

According to data from analysis agency Statista, in 2023, the number of Tuke users in Latin America exceeded 150 million, and is expected to reach 173.3 million by 2025. This shows that Tuke's influence in Mexico cannot be underestimated, and its close connection with social media shopping provides a natural advantage for Tuke Shop's launch in Mexico.

In Mexico, Tuke Shop's merchant recruitment strategy is relatively cautious, giving priority to local sellers with experience on Amazon and Mercado Libre Mexico, as these sellers have mature logistics and localized operational capabilities, which can help Tuke quickly test and improve its e-commerce services. At the same time, Tuke is actively expanding its e-commerce team in Mexico, posting multiple related job openings to ensure smooth business development.

Current challenges and opportunities in the Mexican e-commerce market

However, although the Mexican e-commerce market has huge potential, challenges also exist. According to data from the Mexican Online Sales Association, in 2023 the Mexican e-commerce market grew by 24.6% to 658 billion pesos, but the online retail penetration rate was only 13.4%, which means there is huge room for growth.

However, the level of development of basic infrastructure such as logistics and customs clearance is a key factor affecting the development of e-commerce. Giants such as Amazon and Mercado Libre have already invested heavily in building logistics networks in Mexico to improve user experience.

For Chinese merchants, the Mexican market has special strategic significance. Due to Mexico's proximity to the United States, merchants can take advantage of this and use Mexico as an important transit point for the North American market. At the same time, Mexican consumers have a high acceptance of social media shopping, which provides Tuke Shop with abundant market opportunities.

However, the logistics challenges in Mexico cannot be ignored. Complicated customs clearance and low delivery efficiency are problems that all e-commerce platforms need to solve. Tuke Shop's layout in Mexico needs to put great effort into building and optimizing its logistics system to ensure smooth connection between front-end sales and back-end logistics.

Nevertheless, the opening of Tuke Shop in Mexico has already attracted widespread attention from merchants and practitioners. Various merchant exchange groups are growing rapidly, and e-commerce service providers such as freight forwarders and overseas warehouses have also seen new business opportunities.

For sellers who have an advantage in Spanish and are familiar with the Mexican market, the opening of Tuke Shop Mexico is undoubtedly an opportunity not to be missed.

The success of Tuke Shop in Southeast Asia, the UK, and the US has raised expectations for its performance in Mexico. However, the Mexican market is different from these regions, and Tuke Shop needs to adopt appropriate strategies based on local market characteristics.

As one informed seller said, Tuke Shop's layout in Mexico will be a gradual process, requiring the accumulation of experience through the success stories of some mature sellers first.

Overall, Tuke Shop's layout in Mexico not only demonstrates its determination for global expansion, but also brings a new competitive landscape to the Latin American e-commerce market. Despite the challenges, the huge potential of the Mexican market and the social e-commerce characteristics of Tuke Shop make this market full of infinite possibilities.

Let's wait and see how Tuke Shop writes a new e-commerce legend on Mexican soil.