TikTok Market Reports

Amazon announces new measures

Over the past decade, Chinese brands have rapidly gained momentum in the global e-commerce wave, moving from manufacturing to brand expansion.

In recent years, with the changing global trade environment, more and more Chinese cross-border sellers have begun to turn their attention to the African market.

Nowadays, the cross-border e-commerce landscape is undergoing profound changes. The latest data shows that the number of active sellers on Wal Mart's e-commerce platform has historically exceeded 200000, and is expanding at a record speed. In the first five months of 2025 alone, the platform added 44000 new active users

On June 18, 2025, Amazon's global seller backend underwent a mandatory comprehensive redesign, which is the largest adjustment to the seller interface by Amazon in recent years.

The latest data from the US Department of Commerce shows that e-commerce sales in the first quarter of 2025 increased by only 6.1% year-on-year, marking the lowest growth rate in over two years. This number not only ends the record of e-commerce growing twice as fast as overall retail for two consecutive years, but also becomes the "weakest" in recent years