In the 2024 U.S. consumer market, where opportunities and challenges coexist, merchants still face a variety of dilemmas. Some new merchants want to enter the market but don’t know how; some established merchants have achieved certain results but find it difficult to sustain long-term growth; some brand merchants want to truly integrate locally but don’t know how to genuinely connect with consumers’ minds…
Through in-depth research into the U.S. consumer market, we have identified the most influential consumer trends for 2024 to help merchants better seize business opportunities in the U.S. market. Thus, this “2024 Global Consumer Trends White Paper—U.S. Edition” was born. After months of user research, merchant interviews, data analysis, and experience accumulation, it ultimately presents five major trends in the U.S. consumer market, empowering cross-border merchants to identify trends and make the right strategies.
This white paper will help overseas merchants capture trends and solve pain points in core business scenarios from five perspectives: “Track, Channel, Price, Trend, Marketing”:
[Track Trend] Diverse demand scenarios, focus on slow living—How to unlock opportunity tracks in the U.S.?
[Channel Trend] Diverse shopping touchpoints, focus on consumer experience—How to excel in omni-channel marketing?
[Price Trend] Diverse consumption levels, focus on emotional value—How to succeed with high-value products?
[Trend Trend] Diverse trend iterations, focus on local circles—How to achieve localization?
[Marketing Trend] Diverse marketing nodes, focus on content interests—How to find the right marketing timing?
