2023 was a year of rapid changes in the Tuke Shop ecosystem, with the launch of the US site, entry into the Vietnamese market, first participation in Black Friday promotions, and a large influx of Amazon sellers... To gain an in-depth understanding of the operational status of Tuke Shop sellers in 2023, Hugo Cross-border, in collaboration with the Tabcut data platform, as well as numerous industry professional media and associations, conducted online surveys and offline visits to enterprises. More than 1,000 sellers who have already established themselves on Tuke Shop were surveyed across multiple dimensions, including category distribution, revenue growth, profit changes, and operational challenges.
In terms of product categories, women's clothing & lingerie and beauty & personal care products are the mainstream sales categories for Tuke Shop sellers. The survey shows that 19% of sellers mainly focus on women's clothing and lingerie, 18% on beauty and personal care, and 15% on sports and outdoor products, while mobile digital products, pet supplies, and mother & baby products account for 11%, 8%, and 6% respectively.
