In 2023, the Tuke community remained confident and innovative. They created a brand-new way of content creation and consumption, breaking through traditional information barriers, lowering the threshold for understanding content, and encouraging more users to participate, resulting in countless pieces of content that better meet local needs.
For some advertisers, the growth of the platform has brought new momentum to forge ahead, but others have stagnated amid changing trends. If brands do not attempt to break through difficulties, they may come to a standstill. In response, the Tuke community has issued a new call to advertisers: be bold, dare to break the mold, and do not miss the opportunities created by Tuke marketing.
Although the creative and advertising industries have long called for advertisers to be brave and try new things, the standards for "being bold" have remained rigid and have not truly achieved innovative breakthroughs. In 2023, the Tuke community set a new industry benchmark, showing us what true "boldness" looks like. Driven by curiosity, imagination, and trust, the Tuke community demonstrated extraordinary creativity and innovation, further deepening the sense of connection within the community and revealing the values that platform users care about.
Achieving breakthroughs on Tuke means that advertisers need to fully integrate the concept of "be bold, dare to break the mold" into their daily marketing strategies. Based on this concept, we have analyzed evergreen trends with longer lifecycles, greater influence, and actionable guidance, and summarized three major annual trend themes: "Curiosity First," "Creative Disruption," and "Trust Reimagined", providing guidance for brands' marketing strategies both on and off Tuke in 2024.
