1. Seize Holiday Opportunities (Sleigh the Holidays)
- TikTok is the ultimate hub for holiday planning and celebrations, with a wealth of holiday-related content that creates various opportunities for small businesses, from holiday preparation to the day itself.
- Data shows that the number of holiday shopping-related video posts on TikTok increases significantly during specific periods, and there is a clear trend of users starting their holiday planning and shopping early.
- Some important holiday hashtags are introduced, such as #Thanksgiving, #BlackFriday, etc., and it is recommended to use TikTok Ads Manager's trend discovery tool to find more detailed tags.
2. Holiday Marketing Campaign Strategies (From spooky to sparkly)
- Compared to traditional social platforms, TikTok can drive users to increase purchasing behavior across multiple categories during the holiday shopping journey.
- Emphasize capturing the buzz before and after the holidays, leveraging TikTok's For You Page to boost user engagement, such as incentivizing consumers to complete their holiday shopping lists with self-rewards, collaborating with travel creators to meet travel planning needs, and partnering with financial services platforms to offer more payment options and rewards.
- TikTok facilitates early exploration, discovery, and shopping, introducing successful brand marketing cases and related data on TikTok. It also mentions that during Q5 (Christmas to mid-January), users still have shopping needs, and marketers can focus on users' goals during Q5 to build connections.
3. Creative Content Tips and Resources (Make it shine)
- Introduces the formula for creating engaging TikTok content, including an attractive opening, unique selling points, and a clear call to action (CTA).
- Provides creative tips, such as following TikTok's basic format (sound, video length 12 - 15 seconds, 9:16 vertical video size), utilizing TikTok's native video features, using the commercial music library, building a unique brand voice (such as humorous, informative, etc.), and using hashtags to increase discoverability.
- Introduces the advantages, formats, best practices, and applicable scenarios of TikTok Image Ads, such as low cost, ability to showcase multiple products, and suitability for holiday promotions.
- Also mentions tools and resources such as TikTok Creative Center, TikTok Creative Challenge for SMB, and CapCut, which can provide inspiration and assistance for content creation.
4. Festive Food Marketing Campaigns (Festive feasting)
- Basic Setup
- New users need to create an Ads Manager account and set up a payment method, set up TikTok Pixel to gain meaningful insights, create their first ad (using relevant tools and templates), run their first campaign (set goals, budget, and audience targeting), and run for at least 7 days before optimizing.
- Don't forget TikTok Shop, which can boost sales and can be set up step by step.
- Strategies for Different Stages
- Pre-holiday period (July - September): Prepare your account, follow the steps, and launch website conversion campaigns to drive conversions.
- Holiday peak period (October - December): Meet audience needs at every stage of the sales funnel, such as reducing customer acquisition costs by retargeting existing customers, creating lookalike audiences to expand reach, optimizing based on value to find high-value users, and excluding users who have already purchased products to optimize ad spend.
- Post-holiday period (January/Q5): Take advantage of lower cost per view, run campaigns targeting active users, review holiday peak campaign results and apply them to new campaigns, and use relevant tools to analyze audience and creative performance.
- Video Shopping Ads
- Preparation: Showcase quality products through product catalogs or TikTok Shop, and set ad objectives to product sales.
- Acquire New Customers: Dynamically discover products based on user-engaged communities, creators, and products, find new customers and drive sales, and unlock the potential of product catalogs.
- Retargeting: Re-engage past website visitors and cart abandoners, provide personalized product recommendations, drive conversions, and improve return on investment.
