This document is a report released by BCG (Boston Consulting Group) on China's innovative digital agile globalization. The main contents are as follows:
1. The background and current situation of Chinese enterprises going global
- Over more than 40 years of reform and opening up, Chinese enterprises' "going global" has experienced a process from "product globalization" to "capital globalization" and then to "model globalization". Cross-border e-commerce has risen rapidly, and many star global enterprises have emerged.
- Chinese enterprises going global show "agile" characteristics, including quickly going global with the help of digital marketing methods, using data mining and analysis capabilities to solve "localization" issues, conducting cross-border operations and team management through digital tools, and achieving win-win results through ecosystem cooperation, etc.
2. Four major agile strategies to empower globalization
- Digital first, lightweight and efficient: Quickly build brand awareness through digital marketing methods such as online social media and KOL cooperation. Taking Florasis as an example, by cooperating with beauty bloggers and interacting with social media fans, it successfully entered the Japanese market.
- Data-driven, iterative innovation: Improve consumer insights by collecting and analyzing data, quickly judge market demand, and accurately develop products. Taking Anker Innovations as an example, by capturing user feedback on the Amazon platform, it developed wear-resistant charging cables and successfully entered the European and American markets.
- Digital tools, upgraded collaboration: Digital tools break organizational collaboration boundaries and improve management and collaboration efficiency. Taking ByteDance as an example, digital management tools enable employees to work efficiently remotely, improving management effectiveness and activating innovation vitality.
- Ecosystem empowerment, shared win-win: Establish ecosystem cooperation through resource sharing, empower each other, and achieve win-win results. Taking JD.com as an example, by investing in overseas warehouses and bonded warehouses and cooperating with overseas e-commerce platforms, it helps Chinese brands go global in a one-stop manner.
3. Insights of agile globalization for local traditional enterprises
- Traditional enterprises should enhance their own "agile competitiveness" by starting from three major initiatives: increasing data usage and platform construction, building an efficient talent supply chain, and building or integrating into the globalization ecosystem, and gradually applying agile globalization strategies.
The report summarizes the key strategies of agile globalization by analyzing cases of successful global enterprises and provides transformation insights for traditional local enterprises.
