This report provides a multi-dimensional analysis of the 2024 “Black Friday & Cyber Monday” advertising trends, offering key guidance for e-commerce practitioners and marketers to support precise decision-making and efficient planning.
1. Global Advertising Overview: Advertising distribution varies across categories such as home improvement materials and footwear, reflecting the competitive landscape. Ad creatives are shifting towards intuitive and efficient formats; the distribution of video and image materials differs by media characteristics, with short-duration pure video accounting for a high proportion, while non-pure video is dominated by image creatives, reflecting audience preferences and channel traits.
2. Performance of Popular Categories: Twelve categories including beauty & personal care and apparel are hot for store promotion. Numerous single products make the hot recommendation list based on sales, such as neutral, basic, and functional underwear in apparel being favored. The health supplement category also features diverse layouts, showcasing both the breadth and depth of market demand.
3. Dark Horse Brand Case Studies: Grounding Well has risen by leveraging the concept of grounding health, with core products like bedding mats. Its ad creatives focus on authentic storytelling and audience resonance, reaching young and middle-aged women in Europe and America through multiple channels. Halara stands out with cost-effective women's sportswear, utilizing multi-platform collaborative marketing and high social media topic popularity, with products meeting consumer needs. Both brands provide examples for new brand growth.
4. GoodsFox Platform Advantages: Catering to diverse user groups, GoodsFox offers comprehensive services. Its massive data resources cover global e-commerce stores, trending products, ad creatives, and market information across multiple regions and categories. High-frequency data updates ensure accuracy and timeliness, empowering all aspects of brand operations—from positioning and product selection to marketing and promotion—fully supporting the development of e-commerce businesses.
