This document mainly introduces TikTok Shop's cross-border business in Southeast Asia to merchants who want to engage in cross-border e-commerce, encouraging domestic trade merchants to seize the opportunity to expand their business overseas.
1. Great potential in the Southeast Asian market: The growth rate of e-commerce in Southeast Asia is among the fastest in the world, with a consumer market size exceeding one trillion US dollars. The local population is young and highly mobile, incomes are rising, and smartphone penetration is high. There is still significant room for growth in e-commerce retail sales, making now the ideal time for merchants to expand overseas.
2. TikTok Shop business model: Adopts a multi-scenario approach combining content and shelf. The content scenario leverages live streaming and short videos to promote products, with influencer recommendations driving consumption; the shelf scenario sets up a primary traffic entry in the mall, making it easy for consumers to search for products, with features such as product category recommendations, efficiently reaching potential consumers.
3. Diverse cross-border solutions: In terms of logistics, multiple fulfillment channels are provided, including options for transfer warehouses and overseas warehouse shipments; payment ensures the security of merchant funds, with fast remittance and flexible withdrawals; the platform also offers a marketing matrix to boost product exposure, and supports Chinese and multilingual translation for convenient communication. Additionally, it collaborates with various partners to assist merchants in operations.
4. Preferential and convenient entry policies: The Flywheel Program offers new merchants 90 days of commission-free operation, and completing tasks grants more benefits such as product coupons, shipping subsidies, and advertising credits. The entry documentation is simple, requiring only a business license for enterprises or individual businesses. After submitting the application, passing qualification review, and paying the deposit, merchants can open their store.
