This report mainly discusses the situation of Chinese short dramas going overseas, including delivery performance, blockbuster cases, industry insights, and winning strategies.
1. Observations on Overseas Short Drama Delivery
- Delivery Rankings and Trends: Introduces the TOP20 short drama app deliveries in the first quarter of 2025, covering both iOS and Android systems. The number of short drama advertisers and creatives is on the rise from 2024 to 2025.
- Popular Regions and Copywriting: North America is the key region for short drama delivery, Southeast Asia is also popular, and the volume of creatives in the Middle East and Africa is at a mid-level and worth attention. Short drama copywriting mainly uses English, followed by Spanish and Portuguese.
- System Delivery Differences: The proportion of creatives on iOS and Android systems is about 45:55, but the average delivery volume on the iOS platform is higher, with more intense competition.
2. Blockbuster Overseas Short Drama Cases
- NetShort: Adopts a mass translation strategy, quickly exporting domestic short dramas overseas. By frequently updating male and female-oriented short dramas, its delivery performance stands out, with multiple short dramas topping the daily overseas short drama charts.
- FlickReels: Estimated nearly 5 million global downloads and about $10 million in revenue. Through a "silver-haired" strategy, translating and producing short dramas featuring middle-aged and elderly protagonists, it has achieved success in overseas markets.
- DramaBox: An overseas short drama platform under Dianzhong Group, which has risen in the European and American markets through precise delivery strategies and differentiated content. Short dramas with dual male leads are particularly popular.
3. Panorama Insights into Overseas Short Dramas
- Rapid Industry Growth: In 2024, overseas short dramas exploded, with significant growth in app downloads and in-app purchase revenue.
- Growth and Monetization: Short dramas rely on emotional resonance and traffic-driven strategies, with the industry chain including upstream content production and other links. There is differentiated competition between translated and original dramas, with popular themes such as female protagonist counterattack and romance. Monetization models include in-app purchases and advertising.
- User Acquisition and Retention: Users are acquired through multi-channel promotion such as social media, and retained by enhancing user experience, providing relevant content, and creating suspense.
4. Winning Strategies for Overseas Short Dramas
- Key Factors: Content, delivery, and operations are the keys to the success of Chinese short dramas overseas.
- Full-Link Growth: Covers all aspects such as audience analysis and targeting, learning delivery strategies, content empowerment, and advertising guidance.
- Marketing Strategies: Full-funnel marketing strategies can expand the user base and improve retention rates. At the same time, it is necessary to reasonably plan Meta advertising account assets and use Web2App and SaaS tool solutions to enhance delivery effectiveness.
