363As TikTok becomes an important platform for global brand marketing, more and more new brands see it as a must-win place to quickly boost market awareness. However, for brands just entering the market, how to stand out and attract user attention on this highly competitive platform has become quite a challenge.
So how can new brands seize the market on TikTok? Let’s follow Tuke and take a look!
Image source: Internet
I. How can new brands quickly build awareness?
1. Create creative content that matches the platform’s tone
TikTok users love light-hearted, fun, and interactive content. New brands should focus on making short videos that resonate or entertain, rather than stiff advertising pitches. For example, by combining trending topics, popular challenges, humorous plots, etc., brand content can blend into users’ daily lives.
2. Expand influence through collaborations with creators
Collaborating with creators is an important way for new brands to quickly build awareness. TikTok creators can not only help brands expand their influence, but also bring higher trust and conversion rates through their deep interaction with fans. Choosing small and medium-sized creators who match the brand’s positioning and have high fan engagement is more cost-effective and impactful.
Image source: TikTok
3. Use TikTok advertising tools to precisely reach your audience
TikTok offers challenge ads, in-feed ads, and brand takeover ads. New brands can choose the right ad strategy according to their budget and goals. Through precise targeting, content can be pushed to users most likely to be interested in the brand, increasing exposure and conversion rates.
4. Design highly interactive activities or challenges
Challenges are a powerful tool for viral spread on TikTok. New brands can launch simple and fun challenges to encourage user participation. For example, create a brand-exclusive challenge hashtag (Hashtag Challenge) to inspire users to upload related content, forming user-generated content (UGC) and further amplifying brand communication effects.
Image source: TikTok
5. Continuously optimize content strategy
TikTok’s content operations need to quickly adapt to changes in user preferences. By analyzing data such as video views, likes, and comments, new brands can promptly adjust their content strategies and optimize the creative direction of the next video.
Image source: TikTok
Next, Tuke will list a few cases of new brands that have cleverly used the above effective methods to successfully spark discussion and attention. Through these successful examples, we can see that brands can not only effectively increase their awareness, but also stand out in fierce market competition and achieve rapid growth.
II. Successful Case Studies
1. Bloom Nutrition: Capturing the youth market with creative content
Bloom Nutrition is a brand focused on health supplements. On TikTok, Bloom showcases how its products fit into daily life through creative videos, such as scenes of drinking after exercise and simple fitness tutorials. These videos are light-hearted and humorous, paired with popular music loved by young people, quickly resonating with viewers.
Through TikTok content marketing, Bloom’s brand search volume increased significantly in a short period, and users’ willingness to purchase also rose markedly. Brand awareness among young users quickly improved, and sales grew by more than 30%.
Image source: TikTok
2. Dr. Squatch: Breaking into the personal care market with humorous short videos
Dr. Squatch is a brand specializing in men’s personal care products. On TikTok, the brand attracts user attention through humorous short video content. For example, they posted funny clips showcasing the natural ingredients of their products and made reply videos based on user comments, forming strong interactions with fans.
This light-hearted and fun content quickly boosted Dr. Squatch’s brand awareness, with several videos receiving millions of views, helping the brand establish itself in the personal care market.
Image source: TikTok
3. Elf Cosmetics: Creating viral spread through challenges
Beauty brand Elf Cosmetics launched the #eyeslipsface challenge on TikTok, encouraging users to showcase their makeup skills and product results through creative videos. The brand also invited several creators to promote the event, making it a phenomenal viral campaign.
Content related to the challenge exceeded 4 billion views, brand awareness soared, and product sales doubled during the campaign.
Image source: TikTok
Conclusion
TikTok provides new brands with low-barrier, high-traffic marketing opportunities. Through creative content, creator collaborations, and data-driven precision strategies, new brands can quickly build market awareness on the platform and lay a solid foundation for long-term development.
