In the fiercely competitive TikTok US market, new brands emerge every day, but only a handful can truly break through the competition.

However, in this red ocean, some brands have become category sales champions with a single drink powder, some brands earn $15 million a month with a nasal inhaler stick, and others have achieved monthly sales of $2.7 million with slimming patches!

What exactly did these brands do right?

Next, let’s uncover their 3-step explosive sales breakthrough strategy through three successful typical cases.

 

Image source:Google

Step One:

Precise Entry, Discovering Overlooked Niche Needs

The first step to success on TikTok is not blindly following trends, but precisely targeting those niche needs ignored by big brands.

The rise of the beverage brand Caffeine, Candles & Chaos is the best example.

In the seemingly saturated energy drink market, they keenly discovered a new demand among mid-to-high-end American consumers:They want health, functionality, and emotional value. Traditional energy drinks are high in sugar and calories, unable to meet modern consumers’ pursuit of health.

So, the brand launched a series of sugar-free, low-calorie (only 5 calories), high-caffeine (200mg per packet) instant drink products, and gave them functional labels such as refreshing and mood-stabilizing.

Even smarter, they boldly innovated in flavors, launching composite flavors such as orange raspberry and lavender lemon, and even created internet-famous hits like pink coconut water.

This precise product positioning allowed the brand to find its own blue ocean in a red ocean market.

 

Image source:Google

Step Two:

Winning with Content, Gaining User Trust with Authenticity

Finding the right track is only the first step; the key is how to move users on TikTok with content.

The success of nasal inhaler stick brand BoomBoom perfectly illustrates the power of authenticity.

The brand’s official account doesn’t post polished ads, but instead goes straight to the streets, randomly finding passersby to try the product on the spot, and records the most authentic reactions within 20 seconds.

This unembellished content style instead gives users an unprecedented sense of authenticity.

What’s more worth mentioning is that BoomBoom does an excellent job in fan interaction.

Whenever users ask questions or share their experiences in the comments section, the brand always responds quickly, making fans feel valued.This down-to-earth interaction greatly enhances users’ favorability and trust in the brand.

 

Image source:TikTok

Step Three:

Traffic Explosion, Influencer Matrix Drives Sales Fission

Good products and content need strong traffic to boost them, andthe emerging brand Kind Patcheshas a textbook-level strategy in influencer operations.

After entering the TikTok US market, this slimming patch brand quickly built a huge influencer matrix.

According to echotik data,they have cooperated with nearly 39,700 influencers, most of whom are small influencers with not many followers.This strategy may not seem high-end, but it is extremely effective.

 

Image source:echotik

An influencer @Payton with only about 60,000 followers posted a 5-second short video simply demonstrating how to use the product. Unexpectedly, the video reached over 16.2 million views, the comments section was lively, and it ultimately brought the brand an estimated sales of over $150,000.

This strategy of leveraging small influencers enabled the brand to achieve explosive growth in both exposure and sales in a short period of time.

 

Image source:TikTok

Breakthrough Path:

The Counterattack Path of Small Brands

Through the stories of these three brands, we can clearly see the breakthrough path in the TikTok US market:

(1) There are still opportunities in mature categories, the key is to find precise niche needs;

(2) Authentic content is far more appealing to TikTok users than polished ads;

(3) With a scientific influencer matrix, traffic fission can be achieved.

Now, the TikTok US market is still growing rapidly, and new opportunities are constantly emerging. Rather than competing in the saturated domestic market, it’s better to turn your attention to this broader world and start your own Tuke story with a product that solves a specific pain point.

Remember:If your product is a real necessity, your content is authentic, and your marketing is precise, the next big hit might be yours!