527This week's update:
1. Establish a marketing funnel model
2. Three main content types: General content, premium content, conversion content
3. Methods for creating the three main content types
4. Use Tuke analysis to improve content planning
If we want to do well in brand marketing on Tuke, we cannot only focus on the video views and likes the brand receives. Content strategies generated based on potential customer needs are equally crucial.
By establishing a marketing funnel model, Tuke strategies can be divided into three different types of content, thus transforming broadly appealing content into highly targeted conversion content.
Three main content types: General content, premium content, conversion content
1. General content. These videos will account for about 70% of video posts. They target a broad audience, have strong dissemination capabilities, and can increase the brand's influence and exposure on Tuke. In fact, many beginners stay at this stage and find that although the video exposure is high, the conversion rate is low. But actually, this stage is about building brand awareness and paving the way for subsequent marketing.
2. Premium content. This type of video post accounts for about 20% of the total video volume. Although the proportion is not high, it is the core content of brand marketing. It is mainly used to connect with users and help them understand the brand. The video content mainly focuses on sharing professional knowledge and information, making people like and trust you.
3. Conversion content. This accounts for about 10% of video posts. This type of content mainly refers to short videos with very clear calls to action. Although these videos have very low view counts, they have relatively high conversion rates.
How to create the three main content types?
1. About general content:
Enter relevant keywords in the Tuke search bar, such as your product category or industry, filter results by "Most Liked" > "All Time", and watch these videos. Take notes after watching and organize the key points of these videos for analysis, such as: What type of content do they usually post? When do they post? What keywords do they use? What topics are popular?
At the same time, you can also check the comments on popular videos for inspiration, looking for topic points that resonate with the audience to create content, in order to improve brand audience awareness. For example, videos showing interesting tips or useful tools, or explaining hot topics in the brand's field, usually have good view counts.
2. About premium content:
Premium content requires us to spend more time researching and creating, as this part of the content is the key focus of brand marketing.
When producing, we should list four or five categories of the brand's products, services, or expertise.
Then, under each category, propose 5-10 information points. Ideally, these points can be fully summarized in a 30-second video.
Then create videos based on each information point in each category to see which topics are most popular with the audience, and then continue to create in-depth content.
For example, if the brand is in the healthy eating category, you can list four categories such as flexibility, weight loss, home workouts, and running tips. Then, for each information point, you can produce 5 to 10 video ideas to test their popularity.
3. About conversion content
To create this part of the content, you must first accurately understand what you want your target users to do. Can you get them to provide an email, schedule a sales call, download a free gift, or make a purchase?
Whatever it is, your video needs to have very clear content, telling people what products you can offer, why they need them, and how to get them as simply as possible.
On Tuke, the most direct way to drive traffic is usually to guide users to the link in your personal bio for conversion. Therefore, we should optimize the promotional content in the bio as much as possible. If necessary, you can also use link extension services, such as Linktree or Beacons.
Use Tuke analysis to improve content planning
Some key metrics on Tuke, such as video view rate, audience retention chart, like rate, UTM parameters, etc., can help us improve video content planning.
Video view rate: tells us how often users watch the video;
Audience retention chart: shows whether users watched the entire video and when they stopped watching.
Like rate: If you can maintain at least a 10% rate (1 like for every 10 views), then this video will have very high exposure on the platform.
UTM parameters: used to help track Tuke's conversion rate. A common practice is to add them to the account bio, so we can see when web traffic comes from the Tuke page and infer which day's video brought the highest conversion rate.
Conclusion
Although the Tuke algorithm is very smart, it can still be "leveraged" by us. Because once someone watches and likes one of our Tuke videos, the algorithm will show more content from our account to that user.
Based on this, it is very necessary to establish an effective content strategy. Once established, the algorithm will not only continuously recommend your account content to these groups through the "content funnel model", but will also gradually show them more of your Tuke videos, thereby forming a very stable conversion channel for the brand!
