393In recent years, the small home appliance market has been experiencing a wave of vigorous development, especially in overseas business, with many emerging stars such as Chenbei Technology, Xinbao Co., Ltd., Beiding Co., Ltd., and Biyi Co., Ltd.
Among them, "Douhe Technology" has become a star enterprise in this field thanks to its unique strategic layout and outstanding execution. According to reports, Douhe Technology's annual revenue in 2023 exceeded 1 billion yuan, with sales of its self-operated brands accounting for 90% of total revenue, making it a veritable giant in overseas markets.
Core Competitiveness and Moat
Douhe Technology was founded in 2014 by a team from Midea in Foshan, Guangdong, starting with product design and supply chain, focusing on the design and manufacturing of small home appliances.
In 2016, the company launched its first market product—the mosquito killer—and successfully entered the market. After several years of development, Douhe Technology gradually established multiple product lines, including air purifiers, dehumidifiers, heaters, and ice makers, and embarked on the path of self-owned brands.
Its products adhere to high-value design, with a simple and premium appearance, mainly using black, white, gray, or low-saturation colors, full of technological sense and highly favored by consumers.
What is even more commendable is that since its establishment, Douhe Technology has always insisted on 100% independent research and development and design, with annual R&D expenses accounting for more than 4% of sales, having accumulated over 800 patents, and has won multiple domestic and international design awards.
All these constitute Douhe Technology's core competitiveness in the market.
Today, Douhe Technology not only owns its own production factories but also optimizes supply chain management through digital means, achieving full-chain integration from R&D and design to production and sales. Its factory in the Blue Moon Valley Smart Home Appliance Industrial Park is equipped with fully automated injection molding machines and multiple production lines, with an annual output value of nearly 2 billion yuan.
This strong manufacturing capability, combined with refined supply chain management, forms Douhe Technology's moat for quickly responding to market demands, ensuring flexible and stable product supply.
In April 2024, Douhe Technology successfully secured hundreds of millions of yuan in strategic investment. This round of financing was led by Zhuoshi Capital and Shicheng Capital, with Chuanggu Capital and Changtou Holdings Group Blue Moon Valley Fund also participating, and Weizhen Capital acting as the exclusive financial advisor. The funds will mainly be used for brand enhancement, product R&D, supply chain optimization, and information construction.
By applying digital supply chain technology, Douhe Technology's production cycle has been shortened by 50% compared to traditional factories. Meanwhile, the company's gross profit margin on both the C-end and B-end remains at a high level. With further upgrades of these technologies, Douhe Technology is expected to usher in new development opportunities and accelerate its global market expansion.
Social Media Boosts Brand Globalization
Douhe Technology's brand promotion not only relies on traditional channels but also actively lays out the global market, especially in North America and Europe. Although no official Douhe Technology account has been found on TikTok so far, the company has already achieved significant publicity results on other social media and e-commerce platforms.
On YouTube, Douhe Technology's products often appear in tech review and user feedback videos. These videos, through detailed product reviews and usage experiences, enhance the brand's exposure and credibility.
In addition, Douhe Technology also strengthens brand promotion through partners and e-commerce platforms. On major e-commerce platforms such as Amazon and Walmart, their products occupy an important market share through precise market positioning and active marketing strategies.
Although Douhe Technology has achieved remarkable success, its path to global market expansion is not all smooth sailing. The market is fiercely competitive, the industry threshold is low, and price wars may occur at any time.
Moreover, brand building is a long-term and difficult process. Douhe Technology is currently still in the stage of "barbaric growth" of its brand and needs to make greater efforts to improve brand awareness and user loyalty.
Overall, Douhe Technology has successfully secured a place in the global small home appliance market with its outstanding product design, strong supply chain management, and efficient use of social media.
Its success not only demonstrates the competitiveness of Chinese brands in the international market but also provides valuable experience and reference for other companies hoping to go global.
Through continuous innovation and optimization, Douhe Technology is gradually transforming Chinese intelligent manufacturing into a globally recognized brand power. Where its future will lead is something all of us in overseas business look forward to.
