Recently, a portable projector has suddenly become popular in the US TikTok community! Product sales have soared rapidly, making it a hot topic on cross-border e-commerce platforms.

According to Tabcut data,in the past 30 days, sales of this projector have exceeded 99,300 units, with revenue reaching as high as $3.93 million. Especially on November 16, sales reached 21,900 units in a single day, setting a new daily record.

What is the magic of the Magcubic projector that has made it a sensation in the fiercely competitive overseas market? Today, let's dig into its "underlying logic."

Thoughtful product design, young people are all calling for it

Let's talk about the product itself first. Why does the Magcubic projector attract so much attention from young people?

First of all, its appearance is really cool! The barrel-shaped design is extremely stylish, enough to catch the eyes of young people on TikTok. After all, most people like interesting things.

Next is the cost performance. This projector not only has a distinctive appearance, but the price is also quite affordable, especially suitable for those "early adopters" trying a projector for the first time. More importantly, it can provide a high-definition visual experience, meeting young people's high demands for audio-visual entertainment.

And now, during the holiday shopping season, this projector has naturally become a popular gift choice.

Marketing strategies, social platforms make the brand "take off"

In addition to the product's own advantages, marketing strategy is also key to this projector's breakout. To gain a foothold in the global market, relying only on the product itself is not enough; the key is how you promote it.

The success of the Magcubic projector is inseparable from the help of social platforms, especially TikTok. The brand cooperated with influencers, showcasing the projector's convenience, cost-effectiveness, and ultra-clear picture quality in short videos, quickly accumulating a large number of fans and potential customers.

TikTok's short video format and recommendation algorithm also allowed this projector to quickly expand its popularity in overseas markets. Even the concept of a "home theater" was promoted—whether it's the bedroom, living room, or balcony, the projector can easily help you create your own "mini theater."

Even more interesting, Magcubic has also received a large number of user reviews and shares on platforms like YouTube. Many user experience videos have received tens of thousands or even hundreds of thousands of views, further boosting the brand's exposure.

Image source: TikTok

The "duet" of cross-border e-commerce platforms: AliExpress is also "on fire"

Besides TikTok, the Magcubic projector has also performed very well on cross-border e-commerce platforms such as AliExpress. During AliExpress's Double 11 event, itssales soared directly to Top 1 in the projector category, with single-day sales exceeding $500,000. This fully demonstrates that cross-border e-commerce platforms have become an important base for more and more domestic brands to expand into overseas markets.

Through precise marketing on social platforms, brands can directly reach global consumers, break traditional channel barriers, and quickly achieve sales growth.

Ranked No.1 in category list Image source: Alibaba Global AliExpress

Strong demand in the projector market, home market becomes the main force

This year, global projector market shipments have continued to grow, with demand for home projectors particularly strong. According to data from RUNTO Technology, in the first quarter of 2024, global home projector shipments reached 3.833 million units, an increase of 8.5% year-on-year. More and more families are choosing projectors to enhance their entertainment experience, especially among young families. Projectors are not only entertainment devices but also a part of their lifestyle.

For cross-border e-commerce sellers, this is undoubtedly a huge opportunity. The home projector market is entering a period of rapid growth, especially for products with innovative designs and high cost performance, which are more likely to stand out in the global market.

Strong demand for home projectors Image source: Runtotech

Quality and brand—who will have the last laugh?

However, as the home projector market continues to expand, competition will become increasingly fierce. Magcubic has managed to break out, but to maintain this momentum, product quality and continuous innovation will be crucial. Consumers' expectations for products are constantly rising. To stand out in fierce market competition, brands need to continue to work hard on quality, service, and marketing.

For brands preparing to enter overseas markets, leveraging the power of social platforms and cross-border e-commerce platforms can indeed bring more exposure and opportunities. But ultimately, high-quality products and differentiated competitiveness are the keys to winning.