452On TikTok, a rapidly developing short video platform, account weight directly affects content recommendation and exposure. Accounts with high weight are more likely to enter the recommended traffic pool, thereby gaining more views and interactions.
For brands and creators, how to maintain and improve account weight in the long term is the key to successfully operating TikTok.
Next, Tuke will share with you the core points for improving TikTok account weight, from content creation to data optimization, providing you with a practical guide. Keep reading!
Image source: Internet
1. Content Optimization: The Foundation of Weight Improvement
1. Focus on Vertical Fields
TikTok's algorithm prefers accounts with vertical content. Choose a clear vertical field, such as beauty, fitness, home, etc., and consistently publish related content to help your account establish a clear positioning and attract a precise audience.
2. Increase Completion Rate and Engagement Rate
Completion rate is an important indicator for TikTok's algorithm recommendation. To improve completion rate, videos should be short and concise, and capture the viewer's attention within the first 3 seconds.
Engagement rate (likes, comments, shares) is equally important. Encourage users to participate in video topics through interaction, such as setting suspense, asking questions, or adding challenging content.
Image source: TikTok
3. Utilize Hot Topics and Creativity
TikTok users love fresh, interesting, and trendy content. Timely capture platform hot topics and integrate brand features into the content to increase video exposure opportunities. For example, participating in popular hashtag challenges or using trending background music can effectively increase video recommendations.
2. Data Optimization: The Core of Weight Improvement
1. Analyze Data Metrics
TikTok provides detailed data analysis tools. Creators should regularly check metrics such as video views, completion rate, and engagement data to understand which content performs best and optimize content strategies accordingly.
2. Reasonable Posting Frequency
A stable posting frequency helps increase account activity. For brands and personal accounts, it is recommended to post 3-5 high-quality pieces of content per week and avoid long periods without updates.
3. Continuously Optimize Content Performance
Adjust content direction based on data feedback. For example, if a certain type of video performs well, focus on producing and optimizing similar content. At the same time, test different video formats and styles to find the preferences of your target audience.
Image source: TikTok
Next, Tuke will share with you some successful cases of improving account weight through the above methods. Let's take a look!
3. Success Stories: How Do Brands Improve Weight Through Content and Data?
1. Gymshark: Vertical Content Wins Fitness Audience
Gymshark is a fitness apparel brand that consistently publishes fitness-related content on TikTok, including training tutorials and sports equipment recommendations. By regularly analyzing data, the brand found that viewers preferred "short and efficient training" videos, so they adjusted their content strategy and launched several related series.
Gymshark's video completion rate increased from 30% to over 50%, and engagement rate also grew significantly, further consolidating the brand's reputation in the fitness field.
Image source: TikTok
2. Lush: Using Creative Challenges to Enhance Brand Influence
Lush is a brand focused on natural skincare. By participating in the popular TikTok challenge #ShowerWithLush, it successfully increased its account weight.
The brand showcased the effects of its bath products through creative videos and invited fans to join the challenge and share their experiences. This strategy not only increased video engagement but also attracted a large number of users to follow the brand.
3. Elf Cosmetics: Data-Driven Content Creativity
Beauty brand Elf Cosmetics discovered through TikTok data analysis that users are most receptive to tutorial content. The brand then focused on launching a series of "quick makeup tips" short videos, showcasing the actual use of products and combining trending music and creative editing to attract more viewers.
Through precise data optimization strategies, Elf Cosmetics' average video likes increased by 40%, several videos entered the recommended traffic pool, and the brand's recognition among young users significantly improved.
Image source: TikTok
Conclusion
In summary, we can see that TikTok provides brands with a huge traffic stage, and account weight is the foundation for standing firm on this stage.
Continuously improving weight not only makes content more likely to be recommended, but also helps brands accumulate long-term user trust and market share.
