341By catching the “express train” of Tuke, many garment factories have ventured into overseas markets in the past two years and achieved impressive results. For example, as shared in previous issues,Kuang Kuang Garment Co., Ltd., its Tuke account@garmentfactory66has a single video that surpassed 26.1 million views, attracting a large number of inquiries.
Another example isGuangzhou Xinlingxiu Garment Co., Ltd., which we will introduce today. Its Tuke account@slieanshow, although the average views are not high and there are only a few viral videos, has managed to leverage thousands of views to generate huge traffic! Not only has it gained nearly 250,000 followers, but the comment section has also received a large number of inquiries!
Next, Tuke will take you to learn more about the story of theXinlingxiu brand.
△ Introduction to Guangzhou Xinlingxiu Brand
Xinlingxiu is a foreign trade company integrating the development and production of various knitted and woven fabrics, specializing in fashionable clothing. It has established long-term cooperative relationships with more than ten factories, including embroidery, printing, diamond ironing and other processes, and also provides OEM services with professional QC personnel.
The Xinlingxiu garment factory brand is not satisfied with the domestic market, so it created its own overseas Tuke account@slieanshowto attract customers and obtain inquiries by posting videos. So far, its overseas account is doing quite well.
△ Tuke Layout Achievements
--Million Views
The Tuke account created by Xinlingxiu Garment Factory brand has a video that reached 1.3 million views! Successfully unlocked the “million views” achievement.
--Continuous Inquiries
The video data of Xinlingxiu Garment Factory brand’s Tuke account, apart from the viral video mentioned above, generally maintains several thousand views on average, and the performance is not particularly outstanding. But relying on just a few thousand views, its Tuke account@slieanshowhas received a large number of inquiries, with many customers leaving comments askinghow to order? How much?This shows the conversion ability of the account!
△ Detailed Analysis of Tuke Strategy
1. Build Multiple Matrix Accounts
After sorting, Tuke found that the Xinlingxiu Garment Factory brand has built a large account matrix on Tuke by setting up multiple accounts, thus gaining better traffic exposure than a single account. See the image below for details.
2. to C+to B Content All Together
In terms of video content, Xinlingxiu Garment Factory brand is committed to attracting both C-end and B-end audiences.
C-end -- Shooting product display videos to attract C-end users to inquire and purchase.
B-end -- Shooting factory interior scenes, clothing production processes, clothing shipping and other content to attract B-end customers to inquire.
By comparison, we can see that videos targeting B-end customers are more likely to gain traffic and have more comments.
The viral video that broke 1.3 million views and nearly 300 comments is the type commonly shot by B2B companies going overseas—opening a package among a pile of packed parcels and showing the details to the camera.
By doing this, it not only hints to potential customers that “our clothing orders are large and sell well,” but also demonstrates the high quality of the clothing, effectively increasing potential customers’ trust in the company and its products.
3. Direct Homepage Links to Promote Conversion
To make it easier for customers to contact them, Xinlingxiu Garment Factory brand has placed many contact methods on the Tuke account homepage. This can improve customer conversion rates, so when customers want to place an order, they can directly contact them via the homepage link, greatly reducing customer loss.
△ How Other Overseas Companies Do Tuke
Regarding this issue, Xinlingxiu Garment Factory brand has set a good example for everyone. Therefore, if you are also a garment factory brand and want to choose Tuke for overseas marketing, you can follow the Xinlingxiu Tuke strategy that Tuke has analyzed above.
At the same time, you should also build an independent website and run Tuke ads, and you can also advertise on platforms like Google and Facebook.
--Purpose of building an independent website:
Guide traffic obtained from Tuke, Google, Facebook and other social media platforms to the independent website, thereby accumulating private domain traffic. In this way, even if marketing on these platforms is restricted, the independent website can support the company’s development and give the company more initiative.
--Purpose of running Tuke, Google and other ads:
By leveraging the huge traffic of Tuke, Google, Facebook and other social media, increase the exposure of the company’s brand, let more users see the brand, and achieve double growth in inquiries and product sales.
But some may say: What if you lack shooting conditions and professional skills and can’t do it yourself? Then you can find a professional agency team to help.
For example, the LED screen manufacturer—Yilai Optoelectronics, wanted to go overseas via Tuke but lacked shooting conditions and didn’t know how to operate a Tuke account or build an independent website, so they asked Tuke for help.
With our help, Yilai Optoelectronics quickly not only built a Tuke account matrix, but also set up its own independent website, and received a large number of inquiries, achieving a successful leap from 0 to 1, and then from 1 to 100! Now Yilai’s mailbox often receives customer emails asking about product pricing and how to buy specifically.
