486Why is TikTok the top choice platform for businesses going global?
Because TikTok has a huge user base and high activity, whether it’s a B2B foreign trade factory or a B2C cross-border seller, TikTok can effectively help them capture target users and achieve conversions.
This has been proven in multiple successful cases.
The smart home brand Wyze Labs is a typical example. After successfully leveraging TikTok, Wyze Labs not only increased brand awareness but also significantly boosted sales performance.
Image source: Echotik
In just 30 days, GMV reached $3.3 million, with sales soaring to 550,000 units, directly ranking among the top smart home brands in the US market.
Let’s take a look at how Wyze Labs achieved this leap through TikTok.
01 Self-operated accounts drive brand exposure
The main feature of Wyze Labs products is their extremely cost-effective pricing, but in the smart home market, as a newcomer with weak capital, its lack of brand awareness led to slow sales growth in the early stages.
Therefore,after trying Twitter, Facebook, Instagram and other social media platforms, the company began to focus on TikTok,hoping to leverage its influence to break this deadlock.
And that’s exactly what happened.
By releasing a series of creative videos showcasing the features and advantages of smart home products,Wyze Labs’ official TikTok account saw a rapid increase in followers, now reaching 134,000.
Image source: TikTok
Their video content mainly focuses on product demonstrations, user reviews, usage tutorials, installation guides, and creative videos.
These real-life applications not only enhance the intuitiveness and operability of the products, but also make it easier for users to understand and accept these smart home devices. This helps capture users’ attention in a short time and increases their desire to purchase.
Image source: TikTok
02 Collaborating with influencers to expand brand impact
In addition to making videos, Wyze Labs actively collaborates with TikTok influencers, using their influence to promote the brand. Through these partnerships, Wyze can quickly spread brand information and enhance brand trust and reputation.
For example, well-known tech bloggers’ review videos of Wyze products not only attracted a large audience, but also helped users better understand the product’s performance and advantages through detailed explanations and real usage experiences.
At the same time, through the personal influence of these creators, Wyze can directly reach their fan base and quickly increase brand awareness.
Image source: TikTok
Wyze Labs has also held multiple live streaming events on TikTok, interacting with users in real time. These live streams not only showcased product usage and features, but also answered user questions, enhancing user engagement and loyalty.
Through live streaming, Wyze can communicate with users more directly and deeply, helping users solve practical problems and improving user satisfaction and trust.
In addition, Wyze has launched several challenge activities, encouraging users to create brand-related video content. For example, the “Smart Home Creative Challenge” initiated by Wyze attracted many users to participate. By showcasing their creative videos using Wyze products, users not only enhanced interaction with the brand but also further promoted the products.
Image source: TikTok
Additionally, Wyze Labs’ success is also partly due to a bit of luck.
As one of the first merchants to join during the beta test period of TikTok Shop’s US local stores, Wyze Labs benefited from the platform’s initial traffic support and resource allocation.
Combined with its excellent marketing strategies and product quality, it was able to achieve such an explosive breakthrough in a short time after leveraging TikTok.
But this doesn’t mean Wyze’s success cannot be replicated.Whether it’s creative content, influencer collaborations, live streams, or challenge activities on TikTok, or Wyze’s sincere and transparent brand management philosophy, all are worth learning from for brands hoping to enter overseas markets.
Indeed, it’s no longer the early days of TikTok’s development, and new brands can’t get the same initial resource tilt and traffic support as Wyze did.
But that doesn’t mean TikTok has no new policy benefits in the US, Southeast Asia, and other regions. For example, Southeast Asia recently launchedTen Selected Benefits, so it’s up to manufacturers and brand owners to seize the opportunity.
Meanwhile, to thank fans for their support, Tuke will alsohelp everyone join TikTok Southeast Asia cross-border stores for free, helping you go global smoothly!
