689Although Tuke has been operating for many years, for domestic advertisers, many are still in the early stages of getting to know Tuke, so there may still be many questions about collaborating with creators that have not been promptly resolved.
For example, how can you find Tuke creators that match your brand's tone?
How do you describe your brand's marketing goals to creators so they can quickly understand?
How can you maintain a long-term and stable partnership with creators?
What kind of collaboration results are considered normal? And so on.
Collaboration with creators has two sides, which has been fully proven in domestic short video operations. Faced with the "temptation" of fans who highly overlap with the brand's target consumer group, how should brands act to achieve the expected results, rather than letting advertising investment go to waste? All the answers are in the following practical guide!
Quickly grab this "Complete Guide to Creator Collaboration" and start your brand's first collaboration journey with Tuke creators!
The overall strategy for creator marketing can mainly be divided into the following three steps:
Step 1: Initiation Phase
Before contacting creators, if advertisers have decided to advertise on Tuke, they should first sort out the brand's marketing information and determine the purpose of advertising, including but not limited to the following points:
Advertising objectives, brand positioning, core product selling points, target consumer profile, characteristics of creators in the target market, number of ads to be placed, advertising budget, etc.
Once the purpose is determined, advertisers can decide on the number of ads and the selection of creators.
Number of ads: Advertisers can cooperate with the same creator for 1-2 short videos, which can maximize the reach to the fan base and help advertisers save on advertising costs.
Creator selection: Advertisers can choose creators based on advertising objectives. If the goal is brand promotion and increasing exposure, you can choose influential top Tuke creators; if the goal is to increase sales conversion, it is recommended to select highly vertical mid-tier Tuke creators for more precise coverage of the target consumer group.
Step 2: Planning Phase
Before Tuke creators produce short videos in collaboration, advertisers should make sure they understand the advertising requirements, mainly including:
Collaboration purpose, marketing objectives, video creation reference outline or framework.
Considering that the Tuke media platform covers the globe, advertisers should pay attention to language habits when communicating advertising requirements with Tuke creators, so that creators can better understand brand information and encourage them to explore more video ideas and formats beyond the reference outline.
Step 3: Execution Phase
Entering the execution phase, to ensure the video can be successfully "launched" and achieve the desired results, advertisers need to confirm the feasibility of the plan with creators, mainly covering the following points:
Creative direction, deliverables, core ideas and potential highlights, production timeline.
It should be noted that the video must ensure "content safety", meaning the visuals and copy must comply with Tuke's public release requirements, avoiding content that restricts distribution.
Tuke Creator Marketplace Usage Steps
Tuke Creator Marketplace is Tuke's official creator marketplace, providing a centralized platform for advertisers to easily find Tuke creators that match their brand tone. Here, advertisers can filter suitable creators based on metrics such as follower count, collaboration history, engagement rate, and more.
Usage Steps
1. Advertisers can access Tuke Creator Marketplace via the Tuke website http://creatormarketplace.Tuke.com (VPN required in China). You can select Simplified Chinese in the top right language options, then register and fill in relevant information/log in.
2. When filling in industry information, refer to the platform categories and make your selection.
3. Select next step, click "Create Promotion Series" to create your invitation type.
4. Fill in the information truthfully, and briefly describe the brand marketing goals and core product highlights in the "Activity Description" (game highlights can be gameplay, difficulty level; e-commerce can be discounts, free shipping; apps can be different usage scenarios).
5. Clearly indicate that it is a paid collaboration, and state that interested creators and brands can obtain detailed advertising briefs via email.
6. After detailed communication between advertiser and creator, confirm the collaboration and proceed with execution.
Note:
Considering time differences and holidays in different regions, advertisers should allow sufficient time for communication. In addition, advertisers need to communicate Spark Ads authorization with creators in advance.
Finally, here is a Tuke advertising tip for everyone:
Video Caption:Limited to 150 characters, including hashtags, spaces, and punctuation. Make sure to review in advance before publishing, as creators cannot modify it themselves once published.
Copyright:Advertisers need to confirm that the video does not contain other brand logos or unauthorized third-party intellectual property.
Shooting Permission:Advertisers need to confirm that they have obtained permission to shoot the video and that all elements in the video can be displayed publicly.
