Report Introduction

Understanding the local market is the foundation for expanding business overseas. To help outbound advertisers and partners gain a comprehensive understanding of target markets, Tuke for Business has launched the "Global Market Handbook" series. Each issue of the handbook is divided by market, providing one-stop coverage of local economy, culture, users, industries, and marketing insights, helping brands with global ambitions to better acquire essential information, formulate localized strategies, and set sail overseas.

This issue mainly focuses on the Australian market.

Overview of the Australian Market
Australian Digital Media Environment
Characteristics and Profiles of Australian Consumers
Marketing Trends in Australian Industries (E-commerce, Gaming, Consumer Electronics, and App Industries)
Key Points for Local Marketing in Australia
Tuke Australian User Profiles and Content Trends
Marketing Recommendations for the Australian Market