417In this era of accelerated globalization, Chinese enterprises going global has become an unstoppable trend. However, many brands face the dilemma of "making no splash" in overseas marketing, not only failing to receive orders but also lacking even the most basic inquiries.
If you are also troubled by this, you can gain experience from the following successful overseas case shared by TuKe, and learn how to go global through overseas social media platforms such as TikTok.ZhiYang Toy Factory case study.
Screenshot of ZhiYang Toy Company official website
Brand Introduction of ZhiYang Toy Factory
Zhejiang ZhiYang Toy Factory was established in 2011. It is a toy manufacturing enterprise integrating brand management, design and R&D, mass production, and marketing, continuously striving to create fun, intellectually stimulating, and safe children's toys. The company mainly focuses on children's model aircraft toys and has always adhered to a people-oriented and progressive business philosophy.
While rooted in the domestic market, ZhiYang Toys has also set its sights overseas, with TikTok as an important marketing battleground. Thanks to unique marketing strategies and innovative content creation, it has successfully attracted a large number of overseas users. Currently, its TikTok account has 32,700 followers and has received 380,200 likes.
Screenshot of ZhiYang Toys TikTok follower count
ZhiYang Toy Factory'sTikTokOperation Strategy
On TikTok, Zhejiang ZhiYang Toy Factory showcases the quality and playability of its toy products through carefully planned short video content, from product unboxing and function demonstrations to real-person reviews and interactions. Every detail of the product is presented to users through real-person appearances.
In the early stages, ZhiYang Toys quickly went viral thanks to its unique IP persona—the suit-clad boss personally "playing" with toys, with multiple videos exceeding one million views.
Screenshots of some ZhiYang Toys TikTok videos
It is not difficult to see that "real-person appearances" are very suitable for video content in the toy category. Especially the collision of "suit" and "toys" is quite unique, showcasing a distinctive style in ZhiYang Toys' marketing strategy.
In the videos, the brand representative dressed in a formal suit immerses himself in the world of toys in a gamified manner. This process not only intuitively demonstrates the material, durability, and fun of the toys, but also provides consumers with a direct perspective to assess their purchase value. In addition, personal charisma helps build a close connection with the audience, effectively shortening the psychological distance between the brand and potential customers.
This more "down-to-earth" interactive atmosphere undoubtedly stimulates more customer interest and desire to purchase.
Screenshots of some ZhiYang Toys TikTok videos
It is precisely this accurate market positioning and efficient marketing strategy that has enabled ZhiYang Toy Factory to gain many loyal fans and potential customers on the TikTok platform.
Opening the comment section of its account, you can see many users inquiring about prices and how to place orders. Judging from these comments, the inquiry situation is very ideal.
Inquiry situation in the comment section of ZhiYang Toys TikTok video account
The success of ZhiYang Toys going global provides us with a great reference.
Of course, besides just posting videos on TikTok, there are more marketing methods worth choosing, such as TikTok advertising, building overseas independent websites, and multi-social media platform traffic acquisition.
You can first use TikTok advertising to quickly increase brand exposure and enhance brand awareness and influence. At the same time, build a beautifully designed independent website to showcase the brand's professionalism. Finally, conduct multi-channel traffic acquisition by deploying on platforms such as Facebook, YouTube, and Instagram to achieve multi-dimensional traffic coverage and further expand brand voice.
Image source: TuKe Going Global
With theaccelerated development of the global economy and trade, we have reason to believe that the future prospects for domestic enterprises going global will be bright. We also look forward to more and more domestic enterprises successfully opening up overseas markets by skillfully using social media platforms such as TikTok, achieving goals such as enhancing brand awareness, expanding influence, and strengthening competitiveness in overseas markets.
