371What is the hottest topic at the beginning of 2025?
It has to be AI technology!
First, DeepSeek made a strong debut and topped the charts, then robots performed yangko dances at the Spring Festival Gala. The general public's acceptance of intelligent technology has simply risen to another level.
Image source: CCTV Spring Festival Gala
And AI glasses, a technological product that once appeared only in sci-fi movies, have quietly entered reality and become the new favorite in the consumer market.
Speaking of which, the Sharge brand that Tuke wants to talk about today definitely deserves a place. On January 29 this year, they launched their overseas sub-brand Loomos and brought a brand-new pair of AI glasses, knocking on the door of the AI hardware market.
As soon as these AI glasses went online, they achieved impressive results: over one million dollars in crowdfunding in 24 hours, and a staggering $1.53 million in five days, far exceeding the initial goal of $5,000.
This data not only broke Sharge's own crowdfunding record, but also shows the current recognition of Chinese AI products in overseas markets!
Next, let Tuke take everyone to look at Sharge's journey to go global.
Image source: Official website of Sharge (闪极) sub-brand Loomos
From Power Banks to AI Glasses: Sharge's "Cross-Border" Journey
Sharge's story began in 2020, a brand jointly founded by Chinese and American teams, initially entering the market with "charging devices".
Its early products, such as the Shargeek series of power banks, were called the "cyberpunk of the charging world" by users due to their transparent bodies, RGB lighting, GaN fast charging, and other designs. This strategy of combining geek culture with practical functions allowed the Sharge brand to quickly rise on Amazon and become the sales champion in the $200 price range.
Image source: Internet
In 2023, Sharge obtained the National High-Tech Enterprise Certification, so the team began to focus on a more imaginative track—AI hardware.
On December 19, 2024, they took the lead in releasing the first domestic AI glasses—"Paipai Mirror", with pre-orders exceeding 50,000 units in 24 hours, directly entering the industry's top ranks.
But what truly enabled Sharge to leap from a "tool brand" to a "technology brand" was the overseas sub-brand Loomos and its AI glasses released at CES 2025.
Image source: Internet
At present, only two weeks have passed since the Loomos AI glasses launched crowdfunding on Kickstarter. According to platform data, this product has already raised $1,626,600 in crowdfunding, and this number is still rising.
Image source: Kickstarter
The "Right Time and Place" of the Market Environment
The explosion of the Sharge brand seems accidental, but in fact, it seized the intersection of multiple trends.
"Right time": 2025 is regarded by the industry as the "first year of AI glasses". According to third-party platform forecasts, global sales of AI glasses will reach 1.4 billion units by 2035, with a penetration rate expected to exceed 20% by 2030. Moreover, with improvements in chip energy efficiency (such as the low-power design of Unisoc W517), the popularization of 5G networks, and the decline in cloud computing costs, the mass production of AI hardware will no longer face obstacles.
"Right place": According to third-party data, global smartphone shipments rebounded in 2024 after two consecutive years of decline, but there are still great challenges for leading companies. During this period, the narrative of AI glasses as the "next-generation interactive terminal" has attracted a large amount of investment.
Global Smartphone Forecast Report Image source: IDC
From Digital E-commerce to Multi-channel Social Media Penetration
Of course, the market environment is only one aspect. For a brand to reach the hearts of overseas consumers, precise planning is still indispensable.
The first step for the Sharge brand was to focus on mainstream global e-commerce platforms. These platforms, with their broad user base and efficient logistics systems, provided them with a fast entry point into the market.
On Amazon, many Sharge products carry the Prime membership label, which gives the brand more exposure and allows them to target customer groups through precise advertising.
Image source: Amazon
In addition to e-commerce platforms, marketing on social media platforms has also become one of Sharge's important strategies for going global.
In TikTok's short video ecosystem, most of the content on Sharge's account focuses on quickly showcasing product features.
For example, in a 17-second video posted on their TikTok account @sharge_us, the structure of the transparent power bank is displayed, deepening the memory point and attracting many users to watch and comment. Currently, this video has reached 1.2 million views.
Image source: TikTok
For the newly established sub-brand Loomos this year, their team has also set up a TikTok account. The account has just been launched, and overall data still needs improvement, but it is foreseeable that the brand will attract more and more attention from overseas consumers.
Image source: TikTok
In addition to operating their main account, they also cooperate with TikTok influencers to promote their products.
According to third-party platform data, there are about 1,700 influencers associated with the brand, mainly mid-tier influencers, most of whom match the brand's tone (electronics category). Through the output of professional content by influencers, the brand has gained
considerable traffic.
Image source: echotik
Summary
Looking back at Sharge's journey to go global, from "cyber-style" power banks to AI glasses, it may seem like a product upgrade on the surface, but in fact, it is a paradigm shift from "Made in China" to "Intelligent Manufacturing in China".
From their experience, going global is not simply a process of "going out", but a strategy that requires a deep understanding of the market and consumer needs.
In the future, we look forward to more Chinese brands entering this blue ocean and writing "Made In China"!
