In recent years, TikTok users have continued to grow, and the platform's influence has been expanding. More and more cross-border e-commerce businesses and brands are starting to use TikTok Ads as an important channel for acquiring overseas customers. However, many companies are stopped at the "ad account opening" stage even before they get started.

Unfamiliar processes, incomplete materials, and uncertain review cycles make account opening not so easy. The following TikTok ad account opening guide may help you sort out the preliminary work.

Image source: Internet

What do you need to prepare before opening a TikTok ad account?

To open a TikTok ad account, you must apply as a business entity and cannot use personal information. The following basic materials need to be prepared:

1) Business license: Both sole proprietorship and company qualifications are acceptable;

2) Prepaid advertising fees: TikTok accounts use a prepaid model, with a minimum top-up amount of $1,000;

3) Whitelist application: If you plan to target European and American markets (such as the UK, US, France, Germany, etc.), you also need to submit a whitelist review, which is evaluated based on business type, advertising model, and other dimensions.

Image source: Internet

The TikTok ad account opening process consists of five steps:

1) Register a business ad account: Log in to the TikTok Ads official website and register a business entity account. If you already have an account, you can skip this step.

2) Bind your TikTok For Business account: Complete the information verification. Only after binding the account can you use the platform's advertising features.

3) Set budget and audience: Choose the ad type according to your goals (such as increasing brand awareness, driving sales, etc.), and set the audience range.

4) Choose ad formats: TikTok Ads supports in-feed, splash screen, challenge, and other ad formats. You can choose the suitable format based on your budget and product type.

5) Create ad campaigns: After completing the setup, you can start building ad campaigns. The system will automatically optimize delivery and generate data reports.

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Unfamiliar with the process? Seeking help from an agency is also an option

Although the process itself is not complicated, many companies encounter problems in actual operation, such as incomplete material preparation, unfamiliarity with backend operations, and prolonged review cycles. If it is your first time advertising or your team lacks experience, you can consider seeking help from a TikTok agency for account opening.

For example, TuKe Overseas is currently a popular choice among cross-border sellers. It is a professional comprehensive TikTok overseas marketing service provider dedicated to helping Chinese overseas businesses grow. They can not only assist in completing the TikTok ad account opening process but also provide comprehensive support in subsequent advertising strategies, ad creative production, and platform integration.

In addition, TuKe Overseas can also provide assistance in account operation, influencer collaboration, TikTok live streaming, and TikTok Shop operation, making it a trustworthy partner for cross-border merchants exploring the full TikTok ecosystem.

Image source: TuKe Overseas

Why do some people choose to open an account through a TikTok agency?

The answer is: smoother process, saving time and effort, and more professional follow-up support.

Take TuKe Overseas as an example, the services they provide include:

1) Free assistance with account opening (usually completed within 1-3 business days after submitting company information);

2) Customized ad creatives (providing shooting/editing support based on budget and market needs);

3) Multilingual advertising capabilities (supporting English/French/German/Spanish/Russian ad content);

4) Data analysis and optimization suggestions for ad delivery;

5) Fast response mechanisms (including regular meetings, emails, emergency response, and other communication mechanisms).

With the support of these services, cross-border merchants can reduce upfront preparation costs, improve advertising efficiency, and lower trial-and-error risks, thereby achieving more efficient TikTok ad delivery.

Image source: TuKe Overseas

Conclusion

Opening a TikTok ad account is not difficult, but the process and material preparation need to be clarified in advance. If you are just starting out or want to launch ads quickly and avoid repeated revisions, you can consider leveraging the experience of TikTok agencies like TuKe Overseas to improve efficiency.

In short, the starting point for TikTok advertising is to successfully open an account. Instead of repeatedly trial-and-error in the process and wasting time, it is better to rely on a professional team like TuKe Overseas to take fewer detours and get a fast start. Do the first step well, and you can open the door to overseas markets more confidently.