On Tuke, viral video trends often emerge, leading countless short video creators to imitate them. If you pay close attention, you may have noticed that behind these wildly popular videos, it is actually the Tuke Challenge (Branded Hashtag Challenge) driving the momentum.

The Tuke Challenge is a unique marketing strategy and a way to plan Tuke short videos. It is initiated by Tuke users, individuals, or brands, and usually sets a specific video theme. Then, some well-known bloggers take on the challenge, complete the task, and share it on Tuke. This kind of challenge not only guides other users to shoot and share their own videos around the topic, but also creates a brand-new marketing method for brands.

As more and more people participate in the challenge, these videos with specific topics quickly become popular on Tuke. In fact, when brands expand into international markets, they can also learn from this Tuke short video planning strategy. By publishing “Tuke Challenge” videos that combine brand characteristics, they can attract a large number of users to watch and imitate, thereby increasing brand awareness and shaping brand image.

So, how should overseas brands use “Tuke Challenges” to boost exposure and achieve the best promotional results? Here are two methods we have summarized:

1. Participate in existing challenges

The simplest and most direct way is to find the hottest Tuke challenge topics at the moment, then add content and information related to your brand. This approach leverages the current topic’s popularity, making it easy to gain views and followers without much effort upfront.

2. Create new challenges

If your brand has done sufficient Tuke short video planning, you can create a challenge topic that fits your brand’s image and characteristics, and promote it to ensure it becomes a trend. However, this requires a lot of research, creativity, and time. Unlike existing challenges, brands need to set the theme, title, music, and other elements for the new challenge, and also need to attract users to participate.

Here are four key tips for successfully creating a branded challenge:

1. Capture users’ interest

When setting up a hashtag challenge, fully consider the appeal of the title and theme to stimulate users’ enthusiasm to participate. A good title can quickly grab users’ attention, and the theme needs to closely integrate with brand messaging while matching the tastes and interests of overseas Tuke users.

2. Use props to add highlights

Using Tuke’s stickers and music props in the challenge can add highlights to the brand and help users better understand the brand’s promotional content. The use of these props can also attract more users to actively participate in the challenge.

3. Softly embed brand advertising

In hashtag challenges, video content needs to be easy to shoot, easy to imitate, and highly entertaining to attract the majority of users to participate easily. Therefore, brands should present commercial information in a fun way rather than hard-selling ads. This requires brands to plan everything at the very beginning of Tuke short video planning. By conveying brand information in an interesting way, more users will move from attention to interest, desire, and finally take action to participate in the activity, subtly remembering the brand.

4. Joint promotion with influencers

This type of brand challenge promotion is relatively cost-effective for small and medium-sized brands. However, since advertising resources are limited in maximizing exposure, influencers become an important promotion channel. Cooperating with overseas KOL resource marketing teams is also a feasible option. By evaluating price points and actively screening suitable candidates, you can save time and costs. Finally, integrate everything into a promotion plan consistent with the brand’s tone, providing strong support for the brand’s overseas expansion.