The sales results of major e-commerce platforms for Black Friday 2024 have been successively revealed, and the TikTok e-commerce platform has once again achieved remarkable growth. Meanwhile, digital categories, especially subcategories such as chargers and headphones, have become important components in consumers’ shopping carts. In this e-commerce competition, Anker Innovations stood out with its strong brand influence and high cost-performance products, becoming one of the biggest highlights in the digital track.

TikTok E-commerce: Digital Categories Sell Well, Platform Sales Break Records

According to FastMoss data, TikTok Shop’s single-day GMV during Black Friday 2024 exceeded$130 million, more than tripling compared to 2023. Especially in beauty, fashion, and digital categories, TikTok e-commerce has shown strong appeal and growth potential.

For Black Friday 2024, TikTok not only strengthened its short video commerce features, but also deeply influenced consumer purchasing decisions through innovative means such as live streaming and precise personalized recommendations. Digital products performed particularly well in sales this year, especially headphones, mobile phone accessories, chargers, and other small electronic products, which became popular choices among users.

Digital Track: Anker Innovations Stands Out, Online Performance Shines

Among many digital brands,Anker Innovationsundoubtedly became a leader during Black Friday. Although Anker did not release specific Black Friday sales data, based on the performance on e-commerce platforms and market feedback, Anker Innovations’ products achieved significant results on multiple platforms, especially TikTok Shop.

Anker Innovations has always been known for its high cost-performance and quality products, with chargers, power banks, headphones, and other products enjoying wide recognition among consumers. Especially with the help of short videos and live streaming commerce, Anker’s products have been favored by a large number of young consumers. Through TikTok recommendations and influencer sharing, the convenience and practicality of purchasing Anker products have gained widespread approval.

On multiple e-commerce platforms, Anker Innovations’ chargers and headphones have continuously climbed the rankings, becoming popular choices in the digital category.

Category Highlights: Dual Explosion of Digital and Accessories

However, Anker is not the only winner in the digital category. Competing brands also performed well during Black Friday, especially headphone brands like JBL and Beats, as well as Apple and Samsung’s strong performance in smart devices.

JBL and Beats have achieved notable results in TikTok’s live streaming commerce with their high-quality audio equipment, while Apple continues to hold a firm place in consumers’ hearts with popular products such as iPhone and AirPods. Samsung also achieved considerable sales in smart home and electronic accessories.

Overall, the competition in the digital category for Black Friday 2024 was extremely fierce, but brands like Anker that stand out with innovation and price advantages have undoubtedly gained more market favor. Especially on e-commerce platforms, emerging channels like TikTok have provided brands with unprecedented opportunities, driving sustained growth in digital category sales.

Short Video Commerce and Precision Marketing Become New Engines for Promotions

Black Friday 2024 marks the true rise of the short video commerce model. From TikTok to Instagram, the e-commerce process of social platforms has accelerated, driving strong growth in digital categories. Brands have successfully attracted a large number of young consumers and driven rapid sales growth through cooperation with influencers, live streaming commerce, and content marketing.

For Anker Innovations, Black Friday is not just a sales peak, but also a concentrated showcase of its brand influence and product competitiveness. With the continued development of e-commerce and short video platforms, Anker and other digital brands will also embrace more market opportunities in the future.